Planet Fitness is a United States franchise of fitness centers based in Hampton, New Hampshire. Each gym features user-friendly exercise equipment, free fitness training, low-cost membership and its trademark atmosphere, the “Judgement Free Zone,” for every member in a clean and comfortable facility. This combination of customer experience has made Planet Fitness one of the fastest growing fitness brands in the world. Planet Fitness operates over 1,800 locations.
Planet Fitness Franchisees
The Planet Fitness franchise system has more than 135 franchisees that own and operate over 1,900 Planet Fitness locations in the United States in just over 15 years of franchising. Franchisees have more than $4.75 billion invested in the Planet Fitness brand with their collective locations.
The PF Independent Franchisee Council
In May 2019, franchisee leaders from the PF Independent Franchisee Association and PF Franchisee Advisory Council came together and worked with PFHQ to form a single franchisee organization with a goal of streamlining collaboration and creating alignment on priorities, structure and execution within the brand. The new independent organization, the PF Independent Franchisee Council (PFIFC), is dedicated to preserving and enhancing the business interests of all Planet Fitness franchisees and to collaborating with the franchisor to improve brand equity for all stakeholders.