Quad

Quad is one of the largest direct mailers in the country, with clients that include online & offline retailers, insurers, financial services firms and health care providers. In 2019, Planet Fitness Corporate chose Quad as its preferred direct mail vendor. After analyzing membership data and individual trade areas, Quad developed three new DM strategies for both corporate and franchise clubs based on each club’s needs. Whether it’s for a grand opening or a mature club in a mature market, Quad helps clubs mail smarter with customized campaigns that ensure acquisition life and the best return on marketing investment.