Business Services

Bank of America
Address: 100 N. Tryon Street

Contact: Cristin M. O’Hara
Contact Title: Managing Director and Group Head
City: Charlotte
State: NC

Gym owners and operators face many unique challenges, including strong competition, changing consumer tastes, rising costs and a dynamic marketplace. Our finance group customizes solutions for operating companies, franchisees, franchisors and private equity firms. We offer 60 years of expertise and a full suite of solutions to help you succeed.

BestMark Inc.
Address: 5500 Feltl Road
Contact: Cindy Gehl
Contact Title: Senior Account Manager
City: Minnetonka
State: MN

Since 1986, BestMark has been helping businesses large and small improve employee and customer experiences, and their reputations, to drive repeat business, loyalty and increased sales while turning customers into champions of their brands. Our arsenal of proven surveying and auditing services include: mystery shopping, competitive intelligence, customer satisfaction and more.

Elevanta Health
Address: 1701 Barrett Lakes Blvd., Suite 180
Contact: Hannah Copeland
Contact Title: Group Health Sales
City: Kennesaw
State: GA

Elevanta Health is a proprietary group health insurance program that is an affordable, ACA-compliant and self-funded solution you can trust. It features financial stability for you and great coverage combined with a strong provider network for your employees. The Elevanta Health program offers 14 different plan designs, including a unique MEC option, HSA/HDHP Options, features the Blue Cross Blue Shield network and comes with administration services to make managing the program simple.

Fitness EMS
Address: 5936-A Peachtree Road
Contact: Rusty Hosea
Contact Title: Chief Revenue Officer
City: Chamblee
State: GA

Fitness EMS is a web-based asset management and preventive maintenance system designed by industry professionals specifically for the fitness industry with 24 years of best practices built in. The system provides scheduling and management tools that give insight into the “equipment repair life cycle,” reducing downtime, saving money and retaining members. Our latest version includes integration with participating manufacturers and the EcoFit platform that pushes user data to Fitness EMS. We are the asset management provider for all Planet Fitness Corporate clubs.

MS Consultants
Address: 87 Lafayette Rd Suite 11
Contact: Jeff Hiatt
Contact Title: Director of Business Development
City: Hampton Falls
State: NH

MS Consultants can help Planet Fitness owners fully utilize all of the new tax laws from the CARES Act that have come out of the COVID situation. We have been helping clients use the new clarifications on Qualified Improvement Property to reduce income taxes, RETROACTIVELY! You can reclaim prior taxes paid to generate current cash flow! Some of the services we offer are engineer-based cost-segregation studies, energy-efficient certifications and tangible property regulation (TPR) analyses. Having completed more than 18,000 studies since 1996 we can offer a no cost, no obligation estimate of tax benefit. That estimate draws on the data from our previously completed studies, as well as over 250 combined years of industry experience. You will have a reasonable estimate of the impact BEFORE you spend a nickel. We have provided this work for over 250 PF locations delivering over $75M of tax benefit for the owners of these gyms.

Oasis, A Paychex Company
Address: 4887 Belfort Road, Suite 107

Contact: Terri Preski
Contact Title: Professional Employer Consultant
City: Jacksonville
State: FL

Oasis administers payroll administration, human resource functions, employee benefits, ACA compliance, training and risk management all under one technology platform. Through the economies of scale, Oasis is able to provide benefits and insurances at much lower costs, HR liabilities are reduced by 50 percent, and operational profitability and productivity are enhanced. Call Terri Preski for complimentary consultation and HR analysis.

Address: 11000 Optum Circle MN101-E800

Contact: Jenny Wilcox
Contact Title: Network Program Manager
City: Eden Prairie
State: MN

Optum® Fitness Advantage is an easy way to keep your fitness routine fresh and fun. Get access to a variety of exercise classes, equipment and social activities at participating fitness locations. Optum Fitness Advantage is now available at thousands of locations at no additional cost to you as part of your plan. Members of UnitedHealthcare® Group Medicare Advantage HMO or PPO plans are not eligible for this program. Visit for more information and to look up participating fitness center names near you.

Panospin360 Inc.
Address: 41 Boston Road, Unit 473
Contact: Dale Robertson
City: North Billerica
State: MA

Panospin360 is a full service photography company specializing in 360° virtual tour photography. Since establishing in 2005, we have photographed virtual tours in the areas of hospitality venues, conference centers, universities, medical facilities, real estate and property management, corporations, retail stores, historical sites and national parks across the United States.

SilverSneakers by Tivity Health
Address: 1445 S. Spectrum Blvd.
Contact: Michelle Delliplaine
City: Chandler
State: AZ

SilverSneakers® by Tivity Health is a health and fitness program designed for adults 65+ that’s included with many Medicare plans. This program promotes greater health engagement and accountability by providing members with regular exercise (strength training, aerobics, flexibility) and social opportunities at more than 16,000 locations nationwide – all at no cost to them.

The MFA Companies
Address: 1 Highwood Drive
Contact: Julie Klein
Contact Title: Partner and Chief Marketing Officer
City: Tewksbury
State: MA

The MFA Companies® delivers tax, audit, business consulting and financial advisory solutions that help forward-thinking, strategic enterprises and their leaders achieve growth and economic vitality. We work hand-in-hand with Planet Fitness® customers on a wide variety of strategic matters all with an eye toward helping them to create an economic platform that fosters competitive advantage, stimulates growth and increases profitability.