Gym owners and operators face many unique challenges, including strong competition, changing consumer tastes, rising costs and a dynamic marketplace. Our finance group customizes solutions for operating companies, franchisees, franchisors and private equity firms. We offer 60 years of expertise and a full suite of solutions to help you succeed.

Headquartered in Charleston, South Carolina, Ceterus empowers small-business entrepreneurs with done-for-you accounting and benchmarked reporting. Ceterus’ Edge system automates entries into QuickBooks Online and aggregates financial data to provide peer benchmarked reporting. We pair technology with people to deliver a one-stop solution for entrepreneurs.

Elevanta Health is a proprietary group health insurance program that is an affordable, ACA-compliant and self-funded solution you can trust. It features financial stability for you and great coverage combined with a strong provider network for your employees. The Elevanta Health program offers 14 different plan designs, including a unique MEC option, HSA/HDHP Options, features the Blue Cross Blue Shield network and comes with administration services to make managing the program simple.

HORNE LLP is a decidedly different CPA and advisory firm. Clients trust us for foresight, straight talk and collaboration. HORNE supports some of the highest performing franchise businesses in the country. We take on your day-to-day financial operations and equip you to scale with reliable data and forward-looking advice that translates information into strategy. By providing outsourced accounting, planning and consulting solutions, HORNE frees you to focus on serving up the best member experience.

Many PF® franchisees have were waiting for congress to fix errors in the Tax Cuts and Jobs Act. This does not seem to be happening. We have proven tax reducing strategies that have delivered substantial income tax reductions for the owners of more than 450 Planet Fitness® locations. Take full advantage of the tax code, reducing the owners income taxes. These strategies will deliver a strong tax benefit now. With our reports in hand, if Congress fixes the errors, you will immediately be able to claim further benefits. MS Consultants offers a wide range of real estate tax services, uncovering opportunities to save income tax dollars through our engineer-based cost segregation studies, fixed asset analysis and much more. Having completed more than 18,200 studies, combined with our nationally recognized experts in taxation and construction, we bring an unmatched level of expertise to the table. We have also helped owners take advantage of the Work Opportunity Tax Credits available when hiring new employees.