Alder Partners, LLC is marking milestone five-year anniversaries for several clubs in its Atlanta market. Located outside the city’s 64-mile “loop” created by Interstate 285, the group’s Conyers, Fayetteville and Stone Mountain clubs have found success in the suburbs.

“These clubs have been consistent performers, and Conyers has always been a huge location for us,” said franchisee Stanley DeMartinis Jr.

Part of the success for the PF clubs is attributed to key personnel who have grown with the organization. “Brentley Corcho has been with our organization at various levels and locations for over five years now and is currently the manager at Conyers,” DeMartinis said. “Tiffany Brown has also been with our group for more than five years and currently is our regional manager overseeing the territory Fayetteville falls under.” 

At 29,000 square feet, the Fayetteville Planet Fitness on the southwest side of Atlanta was Alder Partners’ 10th location, coming after the 23,000-square-foot Conyers club and 18,000-square-foot Stone Mountain location. And, DeMartinis and Alder Partners see no stopping the franchise group’s growth.

“We are looking to open three to four clubs this year, including at least one ground-up build, in the Atlanta ADA,” DeMartinis said.