Like many PF^® franchisees, Alder Partners is passionate about getting involved in the local community. To help celebrate Juneteenth this summer, Alder Partners sponsored the Juneteenth Fatherhood Food and Music Festival. The festival was held at Village Park in Ellenwood, Georgia, and drew in about 1,000 people from Henry County and the nearby areas.

The Upward Community Development, a local nonprofit organization, hosted the event for the second year in a row. The festival’s purpose was to reflect on the events leading up to Juneteenth and to honor fathers in the local community.

Alder Partners had a booth at the event, where staff members shared with attendees the perks of a PF membership and handed out PF swag. They also shared special membership offers to those who visited the booth. Summer can be a slower time for gym owners, but that just means it is the perfect time to get involved in the local community.

“We try to get involved in the community whenever we can. We feel it is important to continue promoting brand awareness, especially in these slower summer months,” said Area Manager Tiffany Key.