Alder Partners owners Stanley and Sal DeMartinis opened their first Planet Fitness^® club in 2007 in East Boston. When the location underwent renovations in 2022, the brothers ensured their late father, Stanley DeMartinis Sr., was honored at the place that began their PF^® journey.

The club was renovated with a brand-new layout, a PF Black Card Spa area, as well as a Functional Training Room with a PF 360 and TRX training system. Although Alder Partners began 15 years ago in East Boston, today the franchise group operates 37 Planet Fitness locations in Georgia and Massachusetts.

Over the years, Alder Partners has remodeled many of their clubs, but the renovations on the PF East Boston club were significant. Once the remodel was complete, the DeMartinis brothers paid tribute to their father by placing a dedication plaque in the club’s lobby. The plaque honors DeMartinis’ legacy, as he had helped the DeMartinis brothers get started in the fitness industry in 1993 when they opened a World Gym.

“The work ethic my dad instilled in both of us at such a young age is what I feel really helped us get to where we are today, along with the dedication and hard work of all our employees. My dad was the glue to this business and his passing has affected us all, but I know he is proud of all we have accomplished and that is what helps keep us motivated day in and day out,” said Sal DeMartinis.

Alder Partners celebrated the grand reopening of its PF East Boston location with a ribbon-cutting ceremony and a member appreciation night. There were light refreshments, PF giveaway bags and multiple raffle items, which included a 65-inch TV, Patriots tickets and Celtics tickets. On the day of the ribbon-cutting ceremony, Alder Partners was joined by the East Boston Chamber of Commerce and local radio station HOT 96.9.

Additionally, the DeMartinis brothers knew how important giving back to the local community was to their dad, so they celebrated the remodeling of the club by presenting the Salesian Boys & Girls Club of East Boston with a $1,000 check.