Even though the summer months are often not as busy for franchisees, Alder Partners is making the most of the slower season by getting involved with its local community. On June 3, Alder Partners donated over 300 Planet Fitness^® duffle bags, which were handed out to participants at two separate events: the New Balance Foundation 5k for Fitness and the Fitness on the Field event.

The New Balance Foundation 5k for Fitness was held by the East Boston Neighborhood Health Center. This event was in support of its Let’s Get Movin’ initiative, a lifestyle-change program for children and teens that promotes healthy living and exercise, teaches proper nutrition and helps younger people to make healthier lifestyle choices. There were about 300 runners in the New Balance Foundation 5k for Fitness.

Fitness on the Field was held in Conyers, Georgia. The event’s participants were welcome to join in a wide array of outdoor workouts. The event was free and promoted the importance of health and wellness. Over 150 participants took part in the Fitness on the Field event.

Also in June, the franchise group had to complete a full cardio reequip. After the reequip, the group donated almost a dozen pieces of cardio equipment to the Revere School Department, which allowed the Revere High School to upgrade their current weight room.

Alder Partners also donated a pallet of PF^®-branded waters to the Garfield School in Revere, Massachusetts. The group wanted to make sure that the local students were able to stay cool and hydrated during their field day. Since Alder Partners has 28 locations in Georgia and nine locations in Massachusetts, the group tries to stay involved in those two states as much as possible.

“As always, we feel it is important to give back to the community any way we can, and when we are able to help the youth, it just makes it that much more fulfilling,” said Area Manager Joseph Perrella.