When the coronavirus pandemic struck the U.S., communities across the country were deeply impacted. The crisis wrought by COVID-19 left many families struggling to put food on the table, so Anchor Management’s Planet Fitness^® teams in the Wilmington, North Carolina, area stepped in to assist residents. 

Franchisee Alex Choquette and Anchor Management made a $25,000 donation to the food banks serving the Myrtle Beach area. In addition, Choquette and Anchor Storage Solutions invested in nine portable storage units that were designated as mobile food collection sites. More than 8,000 items were donated in just the first week! 

Choquette also works with local supermarkets to collect donations by placing food collection bins inside and outside the stores. The collections are gathered each Wednesday to better assist the food banks in meeting residents’ needs.  

Although its clubs were closed, Anchor Management’s team members were focused on giving back during the spring. Members of the PF team volunteered their time to travel more than an hour to serve at the Salvation Army and area churches assisting people, along with donating food to the Myrtle Beach Community Kitchen.  

“Giving back to our community is at the heart of what Anchor Management stands for,” said Choquette. “I am proud of our team and the kindness and generosity shown during this time when so many around the world and here at home have been impacted.”