Julia Sanders

United Fitness Partners Motivates Runners to the Finish Line in Oklahoma City Races

Planet Fitness® always strives to find ways to motivate people to stay healthy, including volunteering at local events. In the fall, United Fitness Partners lent support to races in the Oklahoma City area.

First, UFP cooperated with local fitness fanatics by volunteering at the 2023 Spooky Spring 5K, 10K and Half Marathon on Oct. 7 in Oklahoma City, Oklahoma. There were 390 runners in the race. The franchise group’s staff took the lead in conducting the warm-up activity for the 5K, which helped inspire and motivate runners into running their best during the race.

Additionally, the group’s staff set up a booth where they passed out water for runners and managed a first aid station. This helped ensure the safety of everyone on the course. UFP received positive feedback from runners, who expressed their gratitude for helping them push through to the finish line.

On Nov. 4, United Fitness Partners also sponsored the Turkey Trails 5K in Oklahoma City. During the 5K event, UFP was able to connect with existing and prospective PF® members. There were 370 runners in the race, and four PF staff worked at the event. Staff members provided sunglasses as swag for race attendees. Runners proudly wore their new shades, giving Planet Fitness free promotion throughout the race. UFP’s staff members also volunteered at the first aid station.

Both races were a great way for UFP to promote Planet Fitness to fellow fitness enthusiasts. UFP’s efforts and hard work during the races left a positive impression on current and prospective members.

“It was a blast connecting with both existing members and potential new faces all decked out in their Thanksgiving swag. The festive spirit was contagious, and we loved spending time with the community, our team and our awesome 5K partner Bodies Race Company. We can’t wait to do it again,” said Brittiney Shanks, field marketing manager for United Fitness Partners.

Planet Fitness Midwest Closes Out 2023 with Several New Clubs

Planet Fitness Midwest ended 2023 with a surge in growth. In the last quarter of the year, the franchise group opened three clubs. On Nov. 27, the franchise group opened a club in Quincy, Illinois. Then, in December, the group opened clubs in Lexington, Kentucky, and O’Fallon, Missouri. All the clubs feature HydroMassage amenities, a Wellness Pod, massage chairs and tanning beds/booths. Already, the clubs have found success, as all three of the clubs have over 2,000 members, with the O’Fallon club having 3,100 members.

The club opening in Lexington, Kentucky, marked the group’s 50-club milestone. To celebrate the notable milestone, the franchise group held a ribbon-cutting ceremony on Jan. 19. The University of Kentucky basketball team joined Planet Fitness Midwest for their ribbon-cutting ceremony. That same day, the franchise group also held a celebratory dinner in Lexington where University of Kentucky basketball coach John Vincent Calipari made an appearance. The dinner allowed the group to celebrate each of their clubs, as well as honor tenured employees.

Senior Vice President Joshua Gass was one of the employees honored, recognizing his more than 15 years with the company. The other employees who were recognized include Dalton Shuford, regional manager in Cincinnati, Ohio, and Will Rocchino, manager at the club in Allentown, Pennsylvania. Additionally, all invited staff were given a custom Lululemon Planet Fitness® quarter-zip jacket.

Planet Fitness Midwest held a celebratory dinner in January to celebrate its 50th club opening.

To kick off the grand opening of the Lexington club, Planet Fitness Midwest also had an autograph signing with Reed Sheppard, a basketball player for the Kentucky Wildcats. The event brought in hundreds of fans into the Planet Fitness club to meet the basketball star.

Planet Fitness Midwest currently has clubs in 11 states, including Kentucky, Ohio, Missouri, Illinois, Indiana, Alabama, Pennsylvania, Mississippi, Tennessee, West Virginia and Arkansas. In 2024, Planet Fitness Midwest plans to continue to expand. The franchise’s goal is to open 10 new clubs, as well as complete four remodels and 14 re-equips.  

Taymax Fires Up Fitness for Local Fire Department in Canada

Firefighters regularly risk their lives to save others’. To do their jobs properly, firefighters must stay in shape. Taymax Group helped make sure a local Ontario fire department remains fit and healthy by donating equipment after a recent cardio re-equip.

In October 2023, the franchise group donated 15 pieces of cardio equipment to a fire department in Oshawa, Ontario. The cardio equipment included treadmills, a stair climber and ellipticals. The franchise group also donated medicine balls and flooring. The cardio equipment was only less than six years old due to the cardio re-equip schedule and came from Taymax’s club in Bowmanville, Ontario.

Fire officials expressed appreciation for Taymax’s contribution. “Physical and mental preparedness are paramount for emergency first responders,” said Oshawa Assistant Deputy Fire Chief Ken Whetham. “Oshawa Fire Service is extremely grateful for the generous equipment donation from Taymax Group and Planet Fitness®. This donation will be instrumental in giving our staff the opportunity to be mentally and physically prepared for emergency responses.”