Kristi Keith-Hoffman

PF Equipment Vendors

Life Fitness

Matt Alligood
Planet Fitness Account Director

Jessica Gaspar
Planet Fitness Account Representative

John Abdale
Planet Fitness Account Representative


Allison Porter
Precor Global Account Manager


Scott Robison
National & Strategic Accounts Manager

Jessica Schluter
Account Manager

Planet Fitness Provides Lifetime Membership for 12 News’ Week of Wishes

An engagement ring, a dinosaur cake and a gym membership were among gifts that the Channel 12 News “Week of Wishes” program gave out on Christmas Eve and Christmas Day, and a Planet Fitness® in Glendale, Arizona, was among local businesses helping provide those products and services to the community.

Over 16 local businesses came together to grant the wishes that 12 News collected from community residents. One resident, Maria Flores, wished for a gym membership because she has a bad knee that she wanted to strengthen but couldn’t afford a membership.

“She wished for a membership that would offer fitness instructing to help her get started on a healthier lifestyle, which we offer at no charge,” explained JEG-Fit AZ franchisee Kevin Kelly. “To know that something as small as a free gym membership can really make an impact on an individual’s life is a great feeling.”

Todd Schliewen, a local sales manager with 12 News, called the PF® location asking about current deals and fitness instructing packages.

“Once he asked if we would be able to help out in any way, the Planet Fitness team immediately reached out and offered our assistance with a free lifetime Black Card membership,” added Kelly. “It’s a phenomenal feeling to be able to help this individual on her path to a healthier lifestyle. The Planet Fitness Glendale staff is excited to welcome in our new member and cannot wait to get her set up with a meeting with our fitness instructor, Jordan Huguez, to get her personal program designed for her. We are also looking forward to showing her around our facility and showing off our ‘judgement free’ environment.”

Black Duck Partners Chip in for the Warrior of Wellness’ Slim Down Challenge

For the fifth year in row, the Warrior of Wellness organization is hosting a six-month weight loss challenge for residents in Wisconsin’s Chippewa Valley, or anywhere else for that matter. The Slim Down Challenge, previously known as the Chippewa Valley Challenge, is being hosted through DietBet this year and commenced on Jan. 9.

Participants have until July 8 to lose 10 percent of their body weight, and through the use of the DietBet app, they can report their progress through monthly weigh-ins that can be done from anywhere. Each competitor must pay a fee to enter each round of the contest, but if they reach that month’s weight loss goal, they split the pot.

Planet Fitness® franchisee Black Duck Partners wants to keep participants motivated long after the end of the competition and has donated a one-year Black Card membership for the contestant who loses the largest percentage of his or her body weight.

“A local club manager was approached by a patron asking if we would be interested in helping out,” said Brice Scholz, marketing coordinator for Black Duck Partners. “This is the first time we have participated, but we look forward to working with Warrior of Wellness in future years.”