Rachel Jackson

ECP-PF Holdings Opens 100th Location in Farmington, New Mexico

ECP-PF Holdings, which operates Planet Fitness® clubs across the United States and Canada, recently celebrated a milestone by opening its 100th location in Farmington, New Mexico, on Dec. 23. 

Team members and community gathered on Jan. 29 for a ribbon-cutting and opening celebration at the new club. “We’re excited about the opportunity to expand our company’s footprint further throughout the United States and Canada,” said CEO David Humphrey. “We pride ourselves on creating a safe place to work out for our members, with state-of-the-art equipment at an affordable price. We look forward to providing a judgment-free gym that’s accessible to everyone.” 

Throughout 2020, ECP-PF Holdings plans to further expand, with locations expected to open early this year in Latham and Cortland, New York, as well as remodels for several existing Planet Fitness clubs throughout its portfolio. The remodels will include new cardio and strength equipment, updated locker rooms and updated Black Card® spas. 

“We continue to be committed to providing an exceptional customer experience through our clean and comfortable Judgement Free Zone® and maintaining our status of being the fitness choice in each community that we serve,” said ECP-PF Holdings Chief Operating Officer Joe Pepe Jr. 

Jost ADK Inc. Celebrates Opening of Club in Littleton, Colorado

Jost ADK, which is owned by the Jost family, recently celebrated the opening of their newest Planet Fitness® club in Littleton, Colorado. A local developer built the club from the ground up as an anchor for the location’s shopping center, which is under redevelopment.  

The team faced some construction, permit and weather challenges, but were successful thanks to open communication with all parties. The Main and Main location has strong demographics and attracts visitors from the shopping center.  

On Dec. 4, over 50 friends, team members and community members came out for a ribbon-cutting event at the club. Several special guests attended, including the Denver Nuggets cheerleaders, Colorado International United Miss Rockshana Desances and Colorado Rockies mascot Dinger. Littleton Councilman Patrick Driscoll also joined and said a few words, expressing his excitement about the new business creating great opportunities for the city of Littleton. 

The club ran a founder’s promotion rate of 25 cents down and $19.99 per month, encouraging community members to become part of the PF® family. Jost ADK raffled off several gift cards and a Denver Nuggets prize pack, and presented a check to the Boys & Girls Club of Metro Denver to promote its anti-bullying initiative.  

“We are looking forward to bringing a healthy lifestyle to the people of Littleton and the surrounding community,” said Liz Gilbert, director of marketing for Jost ADK. 

Teen Summer Challenge Winner Visits Impact Fitness Location

The Teen Summer Challenge®, conducted by Planet Fitness® clubs across North America last summer, brought teenagers into gyms to work out. Impact Fitness’ club in North Vancouver, British Columbia, recently awarded one of those teenagers a $500 Teen Summer Challenge scholarship.

The winner, 17-year-old Helia, will use the funds to pay for tuition at her university starting this fall. On Dec. 18, Helia came to visit the club for a celebration where she was presented with a check and took photos with the Impact Fitness team.

“The scholarship shows that Planet Fitness is a Judgement Free Zone® for everyone,” said Bethany Obloy, vice president of marketing at Impact Fitness. “It also helps promote and encourage positivity for members in the gym and outside in their everyday life.”

Helia was extremely grateful for the scholarship and enjoyed working out at the North Vancouver club last summer. She raved about her experience to her friends and plans on coming back to the club this summer before she heads off to college.