ECP-PF Holdings, which operates Planet Fitness® clubs across the United States and Canada, recently celebrated a milestone by opening its 100th location in Farmington, New Mexico, on Dec. 23.
Team members and community gathered on Jan. 29 for a ribbon-cutting and opening celebration at the new club. “We’re excited about the opportunity to expand our company’s footprint further throughout the United States and Canada,” said CEO David Humphrey. “We pride ourselves on creating a safe place to work out for our members, with state-of-the-art equipment at an affordable price. We look forward to providing a judgment-free gym that’s accessible to everyone.”
Throughout 2020, ECP-PF Holdings plans to further expand, with locations expected to open early this year in Latham and Cortland, New York, as well as remodels for several existing Planet Fitness clubs throughout its portfolio. The remodels will include new cardio and strength equipment, updated locker rooms and updated Black Card® spas.
“We continue to be committed to providing an exceptional customer experience through our clean and comfortable Judgement Free Zone® and maintaining our status of being the fitness choice in each community that we serve,” said ECP-PF Holdings Chief Operating Officer Joe Pepe Jr.