The Grand Rapids Co-Op, made up of the Monterosso group, PF Michigan and Impact Fitness brought in the new year together by sponsoring the Grand Rapids Ball Drop. Even in the cold Michigan weather, many members of the community came out to celebrate.
The Planet Fitness® sponsorship included signage on the main stage, radio commercials, digital advertising and event targeting. PF® team members attended the event and handed out coffee and hot chocolate to warm people up. Live bands played throughout the night, building up the momentum for the ball drop.
Attendees enjoyed delicious foods and drinks from the food trucks at the event. When the ball finally dropped at midnight, downtown Grand Rapids was lit up with a firework show.
The Co-Op is looking forward to a successful 2020 for their clubs and hopes to sponsor the ball drop event again in the future.