Register’s Annual Great Bicycle Ride Across Iowa (RAGBRAI) had more than 20,000 cyclists participate in this year’s event. The race, which was held July 21-27, included eight overnight destinations across Iowa. The participating cyclists biked 434 miles and climbed 18,375 feet throughout the event, making it the hilliest ride in the event’s 51-year history.

Baseline Fitness helped the cyclists cross the finish line with a bang by being the entertainment sponsor for the last stop of the ride in Burlington, Iowa, where the group has a Planet Fitness^® club. The sponsorship included the PF^® logo on the event website, as well as on the volunteer T-shirts, event signage, the RAGBRAI map and in its newsletter.

This was the group’s second year being involved with the cycling event. In 2023, Baseline Fitness worked with three towns on the cycling route and had staff set up a table and hand out PF-branded water and swag to the race participants. Similar to 2023, this year’s event was successful in helping fitness fanatics, and the participating cyclists were grateful for Baseline’s support.

“Burlington RAGBRAI was a huge success. It was amazing to welcome thousands of unique visitors to our riverfront and watch them dip their tires in the Mississippi River after trekking across the state on their bikes. The feedback and interactions from RAGBRAI riders and organizers were outstanding. Thank you for your support of the event,” said Melissa Jones, interim business engagement manager for the Greater Burlington Partnership.