Sports partnerships can be a great way for Planet Fitness^® franchisees to connect with fitness- and sports-minded people. Through Baseline Fitness’s partnership with the Minnesota United Football Club, the franchise group’s team was able to participate in two Lawn Layover Activations at their games in Allianz Field in St Paul, Minnesota – one on May 10 and the other on Aug. 16.

The Lawn Layover kicks off all Minnesota United home games by entertaining fans with engaging partner activations, music, food trucks and more. At the events, the Baseline Fitness team was able to connect with fans before the game started, giving them PF^®-branded swag to remember them by. This was a great way for the Baseline Fitness team to interact with prospective and current PF members, as the group has 34 clubs in the Minneapolis market.

“The experience was a kick of energy and fun with tons of love for PF. We were welcomed by many of our own members excited to see us,” said District Manager at Baseline Fitness Josh Grochowski.