Blog Posts

NASCAR driver Joey Logano sped his way to the United Fitness Partners’ Gilbert, Arizona, club on March 11. Joey Logano was already in town for the NASCAR Cup Series Race, and as a partner of PF^®, UFP invited him to its club to meet with members.

Logano is well-known for being the 2018 and 2022 NASCAR Cup Series champion. During his special appearance at the Gilbert club, he signed autographs and allowed attendees to take pictures of his racecar, a No. 22 Ford Mustang.

“As time went by, this was one of the best PF experiences I have ever had in my almost six years of being with the company. Being able to meet Joey Logano, host the event and work with such an amazing team to make all of this come true was just an honor,” said A’darian Williams, the club manager of the Gilbert location.

This event was the first time Joey Logano visited one of United Fitness Partners’ clubs, and the event had a huge turnout of 400 attendees.

“When I arrived two hours before the event started, people were already lining up, even setting up chairs to wait, and I knew we were going to have a great event! The excitement and energy could be felt before you even entered the club,” said Mary Stone, district manager with UFP. “It was an amazing event to have been a part of, and hopefully, we were able to win over some new members in the process.”

On your mark! Get set! Go! On April 15, United Fitness Partners was the swag sponsor for the 19th annual Pat’s Run in Tempe, Arizona. The race is a fundraising event for the Pat Tillman Foundation, which chooses military service members, veterans and spouses, and helps them by providing academic scholarships, leadership development opportunities and mentoring. Pat’s Run was 4.2 miles around Tempe, ending on the 42-yard line of Sun Devils Stadium. There was a big turnout for the race, with almost 29,000 runners participating.

As the 2023 Pat’s Run swag sponsor, UFP received branding across the event’s promotional signage, T-shirts and more. The franchise group was also granted the ability to have a table near the starting corrals to interact with attendees before and after the run. Team members participated in this year’s race, and eight UFP team members spread the Judgement Free Zone^® word at their sponsor table. The group loved being involved with the race and is considering being a race sponsor next year as well.

“The team was super excited to be a part of this event. We love participating in these fun community events,” said District Manager Amber McKinney.

There’s no “I” in team, which is why Planet Fitness^® franchisees look for ways to create oneness across their teams. Taymax Group provides a monthly budget to its area leaders for them to use how they want. The budget is used for rewarding individual team members, rewarding full teams, hosting contests, planning a team-building event and more.

On Feb. 17, one of the group’s Toronto area managers, KJ Yeboah, held a team-building volleyball event to recognize top performers in his region. The top performers were chosen based on their success in the top three areas of business: service, cleanliness and sales. These were individuals who consistently exceeded expectations for their daily duties. There were 22 team members from across three club locations who attended the team-building event.

The team members battled it out in a friendly way at the Kings Courts Etobicoke Sports Complex. The volleyball event ended with the team Vaughan (Woodbridge), Ontario, celebrating a win. The fun also allowed the group to become stronger and improve communication skills.

“Team-building activities are always enjoyable and memorable, and that was the goal for the night. Not only did we have fun, but new bonds were built, hidden talents uncovered, and the team’s culture has been boosted,” said Yeboah.

Pinnacle Service Brands continued its partnership with the Illinois High School Association (IHSA), serving as the official athletic sponsor for the IHSA wrestling championships. Through the partnership, Planet Fitness^® was featured on in-stadium video boards across the University of Illinois’ wrestling arena. Between wrestling matches, announcements were made over the public PA system about the $10 PF^® offer.

Because of its partnership with IHSA, Pinnacle Service Brands also served as the official fitness partner of the boys’ and girls’ Illinois state basketball championships. The team visited several basketball games, including the girls’ championships that took place March 2-4 at CEFCU Arena in Normal, Illinois, and the boys’ championships March 9-11 at the Assembly Hall in Champaign, Illinois. These games included teams from all over the state. There was in-stadium signage and public service announcements during the games.

Pinnacle Service Brands also featured on-site activations and prize giveaways at the games. The group gave away items, such as PF-branded shirts, hats and bottles. The franchise’s table was so popular it ran out of items to give away at both tournaments.

“Our teams did an excellent job of representing the Planet Fitness brand and had amazing interactions with IHSA fans at all three major events,” said Chris Short, former director of communications and external engagement. “We are proud to be the official partner of the IHSA and would like to congratulate all these young athletes for their amazing accomplishments.”

Get your head in the game! Pinnacle Service Brands shared its love for fitness by attending several local basketball games. The group’s Starkville team attended the nationally televised NCAA basketball game between the Mississippi State University Bulldogs and Kentucky Wildcats.

While the two SEC powerhouses battled it out on the basketball court, the Starkville Planet Fitness^® team had a booth on the concourse, enabling the team to meet with fans and hand out PF^® swag. The team handed out shirts, hats and bottles to fans while letting them know about the club opening in Starkville, Mississippi, in March. The fans loved the free PF merchandise, and the basketball game was a perfect way for Pinnacle Service Brands to promote its Starkville club opening. The franchise group has a partnership with MSU to attend various sports during the year.

Additionally, the franchise group’s Chicago activation team visited six Chicago Bulls games between February and March to promote Planet Fitness to fans. The Chicago team gave away hundreds of free PF gifts via the prize wheel to excited Chicago Bulls fans. There was a lot of PF-branded, in-stadium signage, promoting Planet Fitness all season long. As part of the partnership with the Bulls, the basketball team also posted another round of PF-branded practice photos on Facebook, Twitter and Instagram, furthering PF’s outreach with the local community.

The group also had an NCAA partnership with the Indiana State (ISU) Sycamores. Through the partnership, Pinnacle’s Indiana team completed on-site activations at men’s and women’s basketball games. To help promote their two Terre Haute area clubs, the team set up tables in the concourse and provided ISU fans with plenty of prizes and giveaways during both games. The activation events were a success because ISU officials said these games were among the five highest-attended games in the past 10 years!

“These types of game day activations are an excellent way for us to engage with fans while promoting the Planet Fitness brand,” said Chris Short, former director of communications and external engagement. “Our activation teams have a blast with the crowds, adding to the overall game day experience. Without a doubt, our activation tables have some of the longest lines on the concourse, as fans are always hungry for PF-branded merchandise.”