Blog Posts

Segler Enterprises Opens Mini Judgement Free Zone at Local Boys & Girls Club

The Planet Fitness® in McAllen, Texas, owned by Segler Enterprises, recently gave back to the youth in their community by building a mini Judgement Free Zone® (JFZ) at the McAllen Boys & Girls Club. The process took approximately seven months, beginning in February 2019 with a grand-opening celebration in September 2019.  

Regional Manager Sarai Rodriguez, McAllen General Manager Viridiana Puente and Assistant Manager Aaron Barrientes helped build the mini JFZ. The process involved going into the Boys & Girls Club and evaluating the available space, picking out appropriate equipment for the children and renovating the space to match PF® colors and branding.  

On Sept. 20, a grand opening was held to reveal the new fitness space to the children of the Boys & Girls Club. Members of the McAllen City Council and Boys & Girls Club Board of Directors were also in attendance for the unveiling.  

PF trainers Diana Sanchez and Chyenne Ruiz helped with introducing equipment to the children. “The kids absolutely loved the space and were eager to start using it,” said Puente. “We are excited to be more involved and bring more value to our youth.” 

Planet Central Valley Partners with Local Charity to Place Computers in Students Homes

Late last year, like many organizations, Planet Central Valley was made aware by PFHQ and ABC Financial that their computer terminals would no longer be supported after March 2020 due to the need to update the Windows version the terminals were running. While replacing 12 terminals is no small cost, the question about how to dispose of the existing units came to the forefront.  

The company was concerned about the safety of the information stored on the units as well as the practicality of recycling or storage of the unused equipment. After doing a fair amount of research it was determined that the units could be cleared of all existing data and a new operating system could be installed.  

During the due diligence, Director of Operations Brian Cassagio spoke with several computer hardware companies in the Central Valley of California and discovered a company that refurbishes units and donates them to school children who could not afford to have a computer in their home for financial reasons. “We were so excited to find this company that certifies the data was removed and the units would go to great homes in the local area,” said Cassagio.  

The company Planet Central Valley chose to partner with is 2nd Chance Modesto Computer Refurbishing. 2nd Chance was founded in 2010 by a retired Technology Coordinator for the Riverbank School District (Central Valley, California) Terry Scott. In his first three years, he was able to refurbish and donate computers to 400 students. In 2013, Terry partnered with a local church ministry and has now been able to refurbish and provide over 6,000 computers to Modesto, California, students. 

Planet Central Valley looks forward to working with 2nd Chance again to continue to provide educational access to all the students that need it. 

ECP-PF Holdings Opens 100th Location in Farmington, New Mexico

ECP-PF Holdings, which operates Planet Fitness® clubs across the United States and Canada, recently celebrated a milestone by opening its 100th location in Farmington, New Mexico, on Dec. 23. 

Team members and community gathered on Jan. 29 for a ribbon-cutting and opening celebration at the new club. “We’re excited about the opportunity to expand our company’s footprint further throughout the United States and Canada,” said CEO David Humphrey. “We pride ourselves on creating a safe place to work out for our members, with state-of-the-art equipment at an affordable price. We look forward to providing a judgment-free gym that’s accessible to everyone.” 

Throughout 2020, ECP-PF Holdings plans to further expand, with locations expected to open early this year in Latham and Cortland, New York, as well as remodels for several existing Planet Fitness clubs throughout its portfolio. The remodels will include new cardio and strength equipment, updated locker rooms and updated Black Card® spas. 

“We continue to be committed to providing an exceptional customer experience through our clean and comfortable Judgement Free Zone® and maintaining our status of being the fitness choice in each community that we serve,” said ECP-PF Holdings Chief Operating Officer Joe Pepe Jr. 

Jost ADK Inc. Celebrates Opening of Club in Littleton, Colorado

Jost ADK, which is owned by the Jost family, recently celebrated the opening of their newest Planet Fitness® club in Littleton, Colorado. A local developer built the club from the ground up as an anchor for the location’s shopping center, which is under redevelopment.  

The team faced some construction, permit and weather challenges, but were successful thanks to open communication with all parties. The Main and Main location has strong demographics and attracts visitors from the shopping center.  

On Dec. 4, over 50 friends, team members and community members came out for a ribbon-cutting event at the club. Several special guests attended, including the Denver Nuggets cheerleaders, Colorado International United Miss Rockshana Desances and Colorado Rockies mascot Dinger. Littleton Councilman Patrick Driscoll also joined and said a few words, expressing his excitement about the new business creating great opportunities for the city of Littleton. 

The club ran a founder’s promotion rate of 25 cents down and $19.99 per month, encouraging community members to become part of the PF® family. Jost ADK raffled off several gift cards and a Denver Nuggets prize pack, and presented a check to the Boys & Girls Club of Metro Denver to promote its anti-bullying initiative.  

“We are looking forward to bringing a healthy lifestyle to the people of Littleton and the surrounding community,” said Liz Gilbert, director of marketing for Jost ADK. 

Teen Summer Challenge Winner Visits Impact Fitness Location

The Teen Summer Challenge®, conducted by Planet Fitness® clubs across North America last summer, brought teenagers into gyms to work out. Impact Fitness’ club in North Vancouver, British Columbia, recently awarded one of those teenagers a $500 Teen Summer Challenge scholarship.

The winner, 17-year-old Helia, will use the funds to pay for tuition at her university starting this fall. On Dec. 18, Helia came to visit the club for a celebration where she was presented with a check and took photos with the Impact Fitness team.

“The scholarship shows that Planet Fitness is a Judgement Free Zone® for everyone,” said Bethany Obloy, vice president of marketing at Impact Fitness. “It also helps promote and encourage positivity for members in the gym and outside in their everyday life.”

Helia was extremely grateful for the scholarship and enjoyed working out at the North Vancouver club last summer. She raved about her experience to her friends and plans on coming back to the club this summer before she heads off to college.