Blog Posts

United PF Partners Celebrates Grand Opening with Donation to Educated Athletes First

On July 10, United PF Partners celebrated the grand opening of its new Mount Pleasant, Pennsylvania, location. About 100 guests showed their support and excitement for the new club. Many special guests attended the event, including the Scottdale Chamber of Commerce, UPF Pittsburgh club managers, and representatives from Big Brothers Big Sisters and Educated Athletes First (EAF). 

The grand-opening celebration consisted of a ribbon cutting, food and drinks from Panera Bread and a cake cutting. In addition to a donation to Big Brothers Big Sisters, United PF also gave money to Educated Athletes First. Cofounded by Cincinnati Bengals player Demetrious Cox, EAF helps prepare young athletes for the future on and off the playing field. The organization prepares students for academic success, offers free workouts and provides many other opportunities for success. “We felt EAF’s values and mission align with our guiding principles at Planet Fitness® and support our local youth in vital ways,” said District Manager Andrew Tatich. 

Cox attended the event to accept a $2,500 check from United PF. Members of the Mt. Pleasant community were thrilled about his attendance, which brought many people to the new club. “He is an influential role model in our town, and we were really proud to have him present for the official opening,” Tatich said. “I think this started a meaningful relationship with the community and the mission of EAF in Mount Pleasant.” 

United PF is looking forward to working with EAF more closely in the future and is excited to give the Mount Pleasant community a new place to work out. “We focus on creating a space where everyone in the community can be the best version of themselves while feeling accepted and respected,” said Gary Williams, regional director. “We are happy to continue our partnership with the Big Brothers Big Sisters of Laurel County and excited to begin this new relationship with Educated Athletes First, whose values truly align with our initiatives here at Planet Fitness Mt. Pleasant.” 

Asbell Planet Services Donates Equipment and Awards Scholarship in Support of Local High School

From May 15 to Sept.1, Planet Fitness® clubs across the United States and Canada opened their doors to high school teenagers to work out for free at their local club. In its inaugural year, the Teen Summer Challenge saw more than 900,000 kids sign up for the program and complete over 5 million workouts. In Virginia alone, more than 19,000 teens completed over 102,000 workouts this summer. All teens who signed up for the Teen Summer Challenge were automatically entered into Planet Fitness’ Scholarship Sweepstakes. In the United States, 51 lucky teens across all 50 states were randomly selected to receive a $500 scholarship.

Asbell Planet Services, which operates clubs in central and southwest Virginia, was excited to learn that one of the scholarship recipients was a teen in their community, James M. “We are excited to present James M. with a scholarship on behalf of Planet Fitness and the Teen Summer Challenge,” said Bill Asbell, franchisee with Asbell Planet Fitness. “The Teen Summer Challenge surpassed our expectations, and we’re pleased that so many teens incorporated fitness into their routines. Some were even rewarded for it with a scholarship! We’re so thrilled that Planet Fitness could play a small part in helping teens develop healthy habits and increase their self-esteem through physical activity.” 

James M. attends Dinwiddie High School, where Asbell recently donated its used equipment for the school’s students and athletes to utilize. “The equipment has been a great addition to our school,” said Jennifer Wegman with Dinwiddie High School’s physical education department. “It’s all about our students and finding different ways to meet their individual needs. This equipment helps us teach skills to lead a healthy lifestyle and brings more learning opportunities, not only for this school year, but for many years to come. Thank you, Bill Asbell and Planet Fitness! We are very excited and grateful!”

PF Michigan Group Celebrates Reopening of Farmington Hills Club

In June, PF Michigan Group reopened its Farmington Hills location after spending about a month on renovations. This completed the second part of a two-phase remodel that began last year in the Black Card ® area. The modernized and upgraded location has new wall coverings, tile walkways and renovated locker rooms. The front desk and break room were also refurbished. 

“We wanted this location to be in sync with all of our new locations,” says Art Nichols, director of facilities and construction at PF Michigan Group. “It starts with the recommendation from PFHQ on what needs to be updated, and we add to that the enhancements we are doing in our other new facilities.” 

The Farmington Hills club hosted a grand reopening event to showcase the new facility. Several hundred people attended, including club members, friends and members of the Greater Farmington Area Chamber of Commerce. The event was co-hosted by popular morning radio host MOJO of iHeart Radio Channel 955, who posed for photos and mingled with guests. Several exciting prizes were raffled during the event, including an Apple Watch, Khalid concert tickets and a one-year Black Card® Membership. 

PF Michigan Group kept its tradition of presenting a $1,000 check to the Boys & Girls Clubs of Southeastern Michigan. “We like to use these events to highlight our philanthropic partnership and promote the Boys & Girls Clubs’ dedication to combatting bullying that impacts today’s youth,” said Mary Scott, director of marketing for PF Michigan Group. “It is such a good opportunity to spread our judgement-free philosophy for all generations.” 

Sub sandwiches, pizza and special Planet Fitness® cupcakes were served at the reopening. The club offered a special promotion encouraging new customers to join at discounted rates. “Our current members were very anxious for us to reopen, and the feedback on the remodel has been overwhelmingly positive,” Scott said. 

NASCAR Driver Joey Logano Visits Two National Fitness Partners Grand-Opening Celebrations

On his way to an important race at Dover International Speedway, NASCAR driver Joey Logano made a pit stop at two Planet Fitness® locations to help celebrate their grand openings. He visited the PF® clubs in Seaford, Delaware, and Etters, Pennsylvania, on Oct. 3. Logano is the 2018 NASCAR Cup Series champion and has won two more races in 2019.

The event was open to the public and featured food, music and giveaways. Guests could enter to win signed Joey Logano merchandise. Two especially lucky fans at each location were given a VIP NASCAR Race Experience at Pocono Raceway in June 2020, complete with a 15-minute meet-and-greet with Logano, all-access pit passes for the weekend of the race, exclusive merchandise and more.

“Professional racing and staying fit go hand-in-hand,” said Logano. “Staying in shape is crucial so I can be mentally and physically fit to battle 39 other drivers each weekend. Planet Fitness is a perfect fit for my lifestyle because I can come and go as my schedule sees fit. Plus, when I’m racing at a different track each weekend, I can use my Planet Fitness Black Card® and get a good workout in wherever I go.”

Logano visited and took photos with fans before helping cut the ribbons to celebrate the openings of the new National Fitness Partners locations. In Seaford, fans were able to take photos with Logano’s car, the No. 22 Shell-Pennzoil Ford. Guests had a last-chance opportunity to become a PF member for $1 down and $10 a month.

“Planet Fitness is proud to partner with Joey Logano,” said Stephen Kindler Jr., CEO of National Fitness Partners. “Planet Fitness is committed to providing a clean, comfortable and affordable way for community members to exercise. We want to change lives and save lives through health and wellness in a non-intimidating environment.”

PF Midwest Partners With Ability to Thrive in Ohio

PF Midwest’s Planet Fitness® club in Fairfield, Ohio, has created a special partnership with Ability to Thrive, a nonprofit organization creating opportunities for adults with developmental disabilities to learn new skills. Ability to Thrive’s programs also promote self-empowerment, self-reliance, fitness and fun, which aligns perfectly with Planet Fitness’ Judgement Free Zone®.  

The partnership began in January 2018 when Ability to Thrive’s founder approached Brandon Cliffe, regional sales manager for PF Midwest, and explained what the program provides for adults with special needs and how the group was seeking a location for guests to exercise several times a week. “We, as a group, felt compelled to not only open our doors, but provide them all with heavily discounted rates to make it as affordable as possible,” said Mike Hamilton and John Clancy, PF Midwest franchisees.  

Ability to Thrive’s fitness and wellness program helps participants stay in physical shape, increase self-esteem and improve social skills. Longtime members regularly comment on friendships they have formed with Ability to Thrive’s members and how gratifying it is to see those members not only dramatically improve the physical shape they are in, but also communicate much more freely and confidently with staff and members. 

“I can’t say enough about how mutually beneficial this partnership has been for our Planet Fitness family and the Ability to Thrive members,” Hamilton said. “Our trainer, Natalie, has gotten to know each by name and is aware of each member’s goals they are working toward.”   

PF Midwest hopes to expand the program over the next few years to include several additional locations. The partnership has allowed the organization to truly live out what the Planet Fitness brand stands for. “We are the judgement-free family,” said Hamilton. “This embodies what our brand stands for as a whole.”