Blog Posts

Monterosso Group Lights Up Night During Local Christmas Celebration

The holiday season is a time for giving and gratitude. The Monterosso Group got in the spirit at the 2023 Greenville Christmas Parade and Celebration in Greenville, Michigan, on Dec. 1.

Greenville Club Manager Rafael Nieto and Shift Lead Cypress Condon-Struble represented Planet Fitness® at the event. They were there in uniform and were introduced by the local Chamber of Commerce as the sponsor for the event.

The Monterosso Group representatives weren’t the only people at the event, as Santa and Mrs. Claus and the Grinch also made an appearance. There was a free hot cocoa bar, as well as a bar crawl in the downtown Greenville Social District. Attendees were also able to shop for Christmas presents at the Tivoli Christmas Market.

The night ended with a flurry of activity with a Christmas parade and Christmas tree lighting at Tivoli Square. For the second consecutive year, Planet Fitness was able to flip the switch to turn on the 20-foot Christmas tree in the town, which is a town tradition. There were about 150-200 people in attendance to kick off the holiday season.

Grand Fitness Ends 2023 on High Note as College Basketball Sponsor

Grand Fitness ended 2023 strong by being the presenting sponsor of Rodney’s Rockin’ New Years Party at Virginia Commonwealth University on Dec. 30. There was a women’s basketball game and a men’s basketball game that day; the men’s VCU team played Gardner Webb University and the women’s VCU team faced the University of Massachusetts.

Planet Fitness® brought both teams good luck, as both VCU teams won! It was Grand Fitness’s first time sponsoring the VCU Men’s Basketball team, and it was a huge success with 7,188 attendees at the event.

During the games, Grand Fitness offered many giveaways and prizes. The group gave away co-branded rally towels to the first 500 people to visit the PF® booth. Additionally, they had a custom Planet Fitness/Virginia Commonwealth University basketball that was used as the game delivery ball. The basketball was signed by the entire team, and attendees could enter the raffle to win it! The game ball was presented by Dean Graham, the general manager of the Midlothian Planet Fitness club. Additionally, there was in-game signage promoting Planet Fitness.

Grand Fitness also hosted halftime games to increase crowd engagement and awareness of Planet Fitness. During the women’s game at halftime, they did a relay race with two teams of four. The winning team each won a free one-year PF Black Card membership. During the men’s game at halftime, they did a plank hold contest, in which various prizes were given out for first, second and third place.

Outside of the games, Planet Fitness received recognition on social media and within the official VCU sports app. After the games, there was a PF-branded photo area with Rodney the Ram, the mascot for VCU. Throughout the event, Grand Fitness and Planet Fitness got a lot of well-deserved recognition from fellow fitness fanatics in the region.

Graham raved about the New Years’ VCU game and how it was a great opportunity for Planet Fitness and Grand Fitness to interact with the community. “We had our spot right in front of the main entrance to the game, and the fans really enjoyed getting the rally towels, spinning the wheel for prizes and putting their names in the raffle for the game ball. We had a lot of people come by the table asking about promotions, but also kept checking in when we were doing the drawing for the game ball. Overall, the day went by really quickly, and it was fun to see our members at our club stop by to talk with us,” said Graham.

Local Community Gobbles Up Flynn Group’s Generous Turkey Offer

The cost of cooking a Thanksgiving meal can add up quickly. The Flynn Group, formerly known as Alder Partners, helped lessen the financial burden for its members by hosting its fifth annual Turkey Giveaway.

On Nov. 21, the event was held at Flynn Group’s West End Planet Fitness® location in Atlanta, Georgia. All residents were invited to visit the club to get a free turkey. The MAJIC 107.5/97.5 local radio station team played music to keep people entertained while they waited to receive their Thanksgiving meal essential.

The next day, the franchise group continued its Thanksgiving generosity, as it held a turkey giveaway at its Wesley Chapel club in Decatur, Georgia. This was the first time the franchise group has held such an event at this location. The weather was rainy, but this did not stop people from showing up for the free giveaway.

The clubs’ team members, along with Colli Hawk, the mascot of the College Park Skyhawks, handed out complimentary birds to the community. A total of 500 frozen turkeys were distributed between both days, allowing for hundreds of families to be well-fed on Thanksgiving Day.

The mascot of the College Park Skyhawks, Colli Hawk, helped the Flynn Group hand out the free turkeys to the public.

“This was our fifth year providing turkeys to the community at our West End location, and we ran out of turkeys in under 30 minutes. Some community members lined up hours before to make sure they can claim their free turkey, which can help eliminate some of the expenses they may endure during the holidays, so knowing that we contributed to making that possible for our community is a great feeling,” said Derrick Jones, regional manager at Flynn Group’s West End location in Atlanta.

Flynn Group Hosts Toy Drive for Marine Corps Toys for Tots Program

The Flynn Group kicked off the holiday season by hosting a toy drive that supported the Marine Corps Toys for Tots Program. The toy drive was held in nine Massachusetts locations and 28 Georgia clubs. The toy drive began Nov. 6 and ran through Dec. 5 in Massachusetts and Dec. 12 in Georgia. There were over 500 toys donated in each market. The toys donated included bikes, basketballs, soccer balls, footballs, board games, dolls, cars, stuffed animals, books and art supplies. There was something for every child’s interest!

This was the group’s third year participating in the program in its Massachusetts clubs and the first year participating in its Georgia clubs. Again, the program was a success and allowed many less fortunate children to have a brighter holiday. The members at the Massachusetts clubs were looking forward to the toy drive.

“Our members have gotten accustomed to this toy drive, so as we were approaching this holiday season they began to ask, ‘When will those toy bins be set up?’ The support of our members is overwhelming. We are very thankful for their generosity which makes our toy drive so successful,” said Mike Leonard, manager of Flynn Group’s Dorchester, Massachusetts, club.

Flynn Group Markets New Club Opening with Local Parade Involvement

Getting out into the community is a perfect way to market a new club opening. To tell more people about Flynn Group’s new Planet Fitness® club opening, the franchise participated in a holiday parade held in Loganville, Georgia.

The City of Loganville’s Christmas Parade on Nov. 25 featured six of the group’s team members, who handed out candy canes and postcards, which promoted the new club opening and included details about the special pre-opening pricing. Hundreds of people were gathered along the full parade route.

The group’s Planet Fitness Loganville location opened Dec. 15, featuring a fully equipped Black Card Spa with massage chairs, tanning beds and booths, a Recovery Lounge, Wellness Pod and Total Body Enhancement. Thanks to Flynn Group’s involvement in the community, the Loganville club already has over 3,000 members.

“We love being able to participate in community events, especially when we are opening a new location. These grassroot events allow us the opportunity to connect with locals while bringing brand awareness to an area where we may not be well known,” said Regional Director of Operations with Flynn Group Emily Hastings.