Blog Posts

Carolina Fitness Gives Back with Local Donation Drives

Carolina Fitness maintains a spirit of giving back. For the past three years, the franchise has stationed a food donation bin in each of the clubs’ lobbies 24/7 for First Fruit Ministries, an outreach center that helps the homeless and houses women who suffered from domestic violence, substance abuse and homelessness.

Every two weeks, Reid Wolfe, regional manager for the Choquette family’s group, loads his car with the donated food and drops it off at the First Fruit Ministries’ food pantry, which is hosted twice a week. The organization highly appreciates the generous work of the franchise group.

“Reid and his team do such an amazing job collecting donations each week for our food pantry. We cannot thank Planet Fitness® and its members enough for our continued partnership and the truckloads of food each month,” said Alicia Newber with First Fruit Ministries.

The franchise group’s generosity doesn’t stop there. It also hosts another donation drive each month. Carolina Fitness’ staff members choose a different organization to donate to each month, and at the end of the month, they deliver the donations to the organization. Some of the organizations they have chosen to donate to this year have included The Carousel Center, Skywatch Bird Rescue, The Tides, Heidi’s Hope for Homeless Animals, a BGCA donation push and a back-to-school supply drive, in which the donations went to local Title I schools. All the organizations were thankful for Carolina Fitness’ help this year.

Trish Arnold, founder and CEO of Heidi’s Hope for Homeless Animals, said, “We are so grateful for their support and dedication to helping pets in need! Thanks to their generosity, we will be able to continue our mission providing food and supplies to homeless animals in the area.”

Carolina Fitness owns and operates four clubs. All of the clubs were involved in the donation drives, including the three in Wilmington and one in Shallotte, North Carolina.

Baseline Fitness Celebrates Club Opening in Palm Desert, California

Baseline Fitness opened its Planet Fitness® club in Palm Desert, California, this summer. To celebrate the grand opening, the franchise had a grand opening party for members that included PF® swag, locally made donuts and a live radio remote. The event brought roughly 250 people to celebrate the new location.

The 24,386-square-foot club features a full Black Card Spa® with HydroMassage, tanning, massage chairs and total body enhancement, as well as a full suite of cardio and strength equipment. Palm Desert is set in the middle of the Palm Springs DMA, and it is the franchise’s fourth club in that market. As of the middle of September, the club had more than 1,500 members.

“We are thrilled to open our 90th club in Palm Desert, California, and become members of that wonderful community. We look forward to welcoming our new members and getting to know the community,” said Will Delaney, marketing director at Baseline Fitness.

This fall, Baseline Fitness also opened another Planet Fitness club in Coon Rapids, Minnesota, which was its second club in that area. The franchise group plans to open seven more locations by the end of 2023.

Flynn Group Kicks Off School Supply Drives in Massachusetts, Georgia to Benefit Local Boys & Girls Clubs

Flynn Group, which acquired Alder Partners in late 2023, is passionate about giving back, especially to younger generations. This past summer, the franchise group held a school supply drive at its 28 locations in Georgia and nine locations in Massachusetts. The group knows how expensive school supplies can be, which is why they stepped in to organize the drives. Members and non-members donated a wide range of school supplies, such as bookbags, pens, pencils, notebooks, markers, crayons and folders. 

The school supply drive supported local Boys & Girls Club members. The Georgia clubs supported the Lawrenceville Boys & Girls Club, Joseph B. Whitehead Boys & Girls Club, Jesse Draper Boys & Girls Club, East DeKalb Boys & Girls Club, Chamblee Boys & Girls Club and the A. Worley Brown Boys & Girls Club. The Massachusetts clubs supported the Dorchester Boys & Girls Club, Plymouth Boys & Girls Club and the Salesian Boys & Girls Club of East Boston. The school supply drive in the group’s Georgia locations ran June 29-July 21, while the drive in the group’s Massachusetts locations was July 24-Aug. 11. It is estimated that the drive in Georgia helped over 600 kids, while the Massachusetts drive benefited over 275 kids.

“Many students start the school year without some of the essential supplies they need to succeed. We are very thankful to all those who contributed, and we look forward to continuing our partnership with the Boys & Girls Clubs,” said Alder Partners Founder Stan DeMartinis.

JP Fitness Commits to Inclusion and Judgment-Free Ideals

Planet Fitness® strives to be a Judgement Free Zone®, including in hiring staff. JP Fitness has committed to promoting diversity and inclusion by hiring staff with disabilities. The franchise’s goal is to create a workplace culture where everyone feels included and respected.

“We are excited to share our story and demonstrate how our commitment to inclusion makes Planet Fitness a great place to work,” said Julian Monterosso, owner of nine Planet Fitness clubs in western Michigan. “Our staff with disabilities bring unique perspectives and skillsets to our organization, allowing us to provide an even better experience for our members.”

JP Fitness hired Jacob Feak, a Holland High School student, who has been working at the group’s Planet Fitness location in Holland, Michigan, for the past year as a Member Service Representative. Jacob is Deaf and uses American Sign Language (ASL). Jacob loves working at Planet Fitness because all his coworkers make him feel at home.

“I believe having Jacob on our staff pushed everyone to be better teammates, and I am proud that so many of the staff learned American Sign Language (ASL) in an effort to show Jacob the value he adds to the team. This has been a great experience for everyone and like we say in our clubs, ‘We are a no judgement zone; everyone is made to feel welcomed the moment they walk through our doors,’” said Lexie Wilson, the club manager at the Planet Fitness Holland location.

The franchise group also hired Lee Paige as a customer service representative at the Planet Fitness location in Muskegon, Michigan. Unfortunately, Lee was injured in a car accident a few years ago and requires the assistance of an aide while working. Lee has been working at Planet Fitness for two years, and he appreciates the support of his coworkers and managers.

“Working with Lee, my staff and I have learned a great deal about the challenges people in our community face and are glad to help him not be limited by an impairment,” said Trevel Edge, the club manager at Planet Fitness in Muskegon. “We just needed to match the correct responsibilities to him and let him do his thing.”

Lee Paige, who was injured in a car accident, has felt included and respected in his job as a customer service representative for Planet Fitness.

Taymax Group Shares Gratitude for First Responders by Donating Gym Materials and Equipment

Police officers have demanding and stressful jobs that take up a lot of time and require them to stay fit. To share its gratitude for the hard work of local first responders, Taymax Group donated gym materials to two local police departments.

In April, Taymax Group partnered with Ecore and Matrix to remodel the Windham, New Hampshire, Police Department with new gym flooring and fitness equipment. The upgrade will allow police officers to have access to a nicer space to work out. The equipment donated included an elliptical, treadmill, rower, dumbbells and racks.  

In May, the franchise group also donated 1,250 square feet of gym flooring to the Pelham Police Department in Pelham, New Hampshire. The flooring was put in their defensive tactic training room to allow officers to safely train in areas such as jujitsu and other defensive tactics. Donating to this local police department is near and dear to the franchise group’s hearts because Taymax CEO Tim Kelleher used to be a police officer with the Pelham Police Department before joining Planet Fitness®.

“As chief, my officer’s safety and wellness is my No. 1 priority. Taymax just helped make my vision come true by providing flooring for our workout room,” said Pelham Police Chief Anne Perriello.