Blog Posts

Teen Summer Challenge Winner Visits Impact Fitness Location

The Teen Summer Challenge®, conducted by Planet Fitness® clubs across North America last summer, brought teenagers into gyms to work out. Impact Fitness’ club in North Vancouver, British Columbia, recently awarded one of those teenagers a $500 Teen Summer Challenge scholarship.

The winner, 17-year-old Helia, will use the funds to pay for tuition at her university starting this fall. On Dec. 18, Helia came to visit the club for a celebration where she was presented with a check and took photos with the Impact Fitness team.

“The scholarship shows that Planet Fitness is a Judgement Free Zone® for everyone,” said Bethany Obloy, vice president of marketing at Impact Fitness. “It also helps promote and encourage positivity for members in the gym and outside in their everyday life.”

Helia was extremely grateful for the scholarship and enjoyed working out at the North Vancouver club last summer. She raved about her experience to her friends and plans on coming back to the club this summer before she heads off to college.

Grand Rapids Co-Op Sponsors Local New Year’s Eve Celebration

The Grand Rapids Co-Op, made up of the Monterosso group, PF Michigan and Impact Fitness brought in the new year together by sponsoring the Grand Rapids Ball Drop. Even in the cold Michigan weather, many members of the community came out to celebrate.

The Planet Fitness® sponsorship included signage on the main stage, radio commercials, digital advertising and event targeting. PF® team members attended the event and handed out coffee and hot chocolate to warm people up. Live bands played throughout the night, building up the momentum for the ball drop.

Attendees enjoyed delicious foods and drinks from the food trucks at the event. When the ball finally dropped at midnight, downtown Grand Rapids was lit up with a firework show.  

The Co-Op is looking forward to a successful 2020 for their clubs and hopes to sponsor the ball drop event again in the future.

Lev Management Co-Sponsors Annual Turkey Trot 5K for Boys & Girls Clubs of the Midlands

Each year, the Boys & Girls Clubs of the Midlands hosts its Turkey Trot 5K on Thanksgiving morning. The race is one of the largest annual events raising money for programs put on by the Boys & Girls Clubs, which serve 11,200 youth in South Carolina. 

Lev Management, owned by Brian Bobenage, co-sponsored the 2019 race, along with Sunshine Fitness, for its fourth year. The race had over 1,200 runners and raised more than $40,000.  

The sponsorship included Planet Fitness®-branded T-shirts, water bottles and event advertising through billboards and print. Winners of each age group received PF®– branded gym bags, and overall winners got a complimentary Black Card® membership. Over 15 PF team members came out on Thanksgiving morning for the race, some running and some volunteering by handing out goodies and awards.  

As one of its biggest events, the Boys & Girls Clubs of the Midlands relies on Planet Fitness’ support to help make the Turkey Trot 5K a success each year, but the relationship extends past the race. In addition to sponsoring the annual race, Lev Management conducts periodic fundraising campaigns and makes a monetary donation to a local chapter at each club’s grand-opening event. 

Brian Bobenage serves on the board of directors for the Boys & Girls Clubs of the Midlands and helps facilitate the relationship. “The Boys & Girls Club’s mission perfectly aligns with our own mission here at Planet Fitness, allowing for a true partnership toward the Judgement Free Generation®,” said Bobenage. He said the 5K “is a great way to start off Thanksgiving and the holiday season” and is looking forward to another successful partnership in 2020. 

United PF Partners Celebrates Grand Opening with Donation to Educated Athletes First

On July 10, United PF Partners celebrated the grand opening of its new Mount Pleasant, Pennsylvania, location. About 100 guests showed their support and excitement for the new club. Many special guests attended the event, including the Scottdale Chamber of Commerce, UPF Pittsburgh club managers, and representatives from Big Brothers Big Sisters and Educated Athletes First (EAF). 

The grand-opening celebration consisted of a ribbon cutting, food and drinks from Panera Bread and a cake cutting. In addition to a donation to Big Brothers Big Sisters, United PF also gave money to Educated Athletes First. Cofounded by Cincinnati Bengals player Demetrious Cox, EAF helps prepare young athletes for the future on and off the playing field. The organization prepares students for academic success, offers free workouts and provides many other opportunities for success. “We felt EAF’s values and mission align with our guiding principles at Planet Fitness® and support our local youth in vital ways,” said District Manager Andrew Tatich. 

Cox attended the event to accept a $2,500 check from United PF. Members of the Mt. Pleasant community were thrilled about his attendance, which brought many people to the new club. “He is an influential role model in our town, and we were really proud to have him present for the official opening,” Tatich said. “I think this started a meaningful relationship with the community and the mission of EAF in Mount Pleasant.” 

United PF is looking forward to working with EAF more closely in the future and is excited to give the Mount Pleasant community a new place to work out. “We focus on creating a space where everyone in the community can be the best version of themselves while feeling accepted and respected,” said Gary Williams, regional director. “We are happy to continue our partnership with the Big Brothers Big Sisters of Laurel County and excited to begin this new relationship with Educated Athletes First, whose values truly align with our initiatives here at Planet Fitness Mt. Pleasant.” 

Asbell Planet Services Donates Equipment and Awards Scholarship in Support of Local High School

From May 15 to Sept.1, Planet Fitness® clubs across the United States and Canada opened their doors to high school teenagers to work out for free at their local club. In its inaugural year, the Teen Summer Challenge saw more than 900,000 kids sign up for the program and complete over 5 million workouts. In Virginia alone, more than 19,000 teens completed over 102,000 workouts this summer. All teens who signed up for the Teen Summer Challenge were automatically entered into Planet Fitness’ Scholarship Sweepstakes. In the United States, 51 lucky teens across all 50 states were randomly selected to receive a $500 scholarship.

Asbell Planet Services, which operates clubs in central and southwest Virginia, was excited to learn that one of the scholarship recipients was a teen in their community, James M. “We are excited to present James M. with a scholarship on behalf of Planet Fitness and the Teen Summer Challenge,” said Bill Asbell, franchisee with Asbell Planet Fitness. “The Teen Summer Challenge surpassed our expectations, and we’re pleased that so many teens incorporated fitness into their routines. Some were even rewarded for it with a scholarship! We’re so thrilled that Planet Fitness could play a small part in helping teens develop healthy habits and increase their self-esteem through physical activity.” 

James M. attends Dinwiddie High School, where Asbell recently donated its used equipment for the school’s students and athletes to utilize. “The equipment has been a great addition to our school,” said Jennifer Wegman with Dinwiddie High School’s physical education department. “It’s all about our students and finding different ways to meet their individual needs. This equipment helps us teach skills to lead a healthy lifestyle and brings more learning opportunities, not only for this school year, but for many years to come. Thank you, Bill Asbell and Planet Fitness! We are very excited and grateful!”