On Jan. 25, as the Denver Nuggets went head-to-head with the Phoenix Suns, the Planet Fitness Denver Co-op was ramping up for an appearance of its own. The co-op had previously entered a partnership with the NBA team to execute a Boys & Girls Club Mentorship Month and making a donation before the start of the Jan. 25 game was the perfect way to wrap up a successful campaign.
“For the Colorado Collective, it was imperative that our Nuggets Sponsorship included an element that gave back to our local Boys & Girls Club.” stated Jonny Jost a Franchisee member of the Colorado Collective.
Regional manager Kiki Mannshardt with PF corporate and Izzy Benjamin-Alvardo with Jost ADK were on site before tip-off and presented the Boys & Girls Clubs of Metro Denver with a $5,000 check.
“We could not be more grateful for our partnership with Planet Fitness,” said Ben Fiscus, donor relations manager with the Boys & Girls Club of Metro Denver. “It is very clear that giving back is at the core of what the Denver Co-op stands for. At Boys & Girls Clubs of Metro Denver we can confirm that when you become a member of Planet Fitness, you’re not only benefiting your own personal health and wellness, you’re also supporting your local community.”
As part of the sponsorship, Denver Nuggets ambassador and retired player Ervin Johnson also made four separate appearances prior to the game. Throughout the month of January, Johnson visited various Boys & Girls Clubs in metro Denver and spoke about the importance of creating a judgement free generation, as well as sharing some general tips on health, fitness and dedication.
“We are thrilled with how the integration manifested and how many kids genuinely are going to be a catalyst for creating a Judgement Free generation,” said Jost.