Blog Posts

Taymax Sponsors Winning Team in Regatta Day Rowing Competition

Each year, thousands of people visit Newfoundland, Canada, for Regatta Day, a day full of festivities and a rowing competition. Regatta Day, also known as Royal St. John’s Regatta, has been a Newfoundland tradition for almost 200 years.

Taymax, which has a Planet Fitness® club in St. John’s, Newfoundland, participated in its first Regatta Day by sponsoring a women’s team in the rowing race. The team was a group of 10 women who are Royal Newfoundland Constabulary (RNC) officers in St. John’s NL, meaning they protect and serve the local community as police officers.

The rowing team promoted Planet Fitness by wearing PF®-branded purple and yellow gear during the competition. The team ended up winning their division in the race, representing Planet Fitness well!

Taymax also had several team members at a booth on-site to sign up prospects for day passes. It is estimated there were about 500 prospects who visited the Taymax booth. This event was a perfect way to bring awareness of Planet Fitness, as Regatta Day is a highly attended event each year.

“Thank you to Planet Fitness St. John’s for supporting and sponsoring our team; without their support none of this would have been possible. We were proud to wear our Planet Fitness-branded gear during the event, and by being able to finish in first place, we were proud to showcase the PF brand to those in attendance. We look forward to another great season and hope to count on Planet Fitness’ support again,” said Laura Dawe, team captain of the women’s rowing team.

Taymax Celebrates Grand Opening of First Nova Scotia Club

Taymax has expanded its footprint across Canada. In October, the franchise group opened the first Planet Fitness® location in the Canadian province of Nova Scotia, making it the fourth province where Taymax is operating clubs. This is Taymax’s 155th Planet Fitness location and 31st in Canada.

This 23,145-square-foot club offers a multitude of user-friendly cardio and strength equipment, free training and a Black Card Spa, which features HydroMassage loungers, massage chairs, tanning and more. As of Oct. 15, the club already had 1,096 members.

“I am happy to see Planet Fitness in the city. I went today to check it out and really enjoyed the experience and loved the equipment offered. I will definitely be making the switch from my current fitness options,” said Justin Mercer, a new club member.

Taymax has plans to continue its trek across the country. They have four more locations planned for Canada in 2023. One of those locations will be in Nova Scotia, and the remainder will be in Ontario.

Taymax, Core Development & Management Creates Safe, Fitness Centers for Local Youth

Gyms can be intimidating for any age group, but especially for younger generations. That is why two Planet Fitness® franchise groups – Taymax and Core Development & Management – built Mini Judgement Free Zones® in 2023.

Taymax completed the Mini Judgement Free Zone in Lindsay, Ontario, the first mini JFZ in the region. The space is in the Boys & Girls Clubs of Kawarthas (formerly known as Boys & Girls Clubs of Kawartha Lakes). The workout facility was unveiled to the kids on Nov. 15. Taymax representatives and BGC Kawarthas staff gathered for a ribbon-cutting ceremony to celebrate the opening of the Mini JFZ. Others were there for the occasion, including City Councilor Charlie McDonald and Kawartha Lakes Police Service Special Constable Kevin Walden.

The Mini Judgement Free Zone in BGC Kawarthas includes 900 square feet of space. The gym features seven pieces of cardio equipment, along with medicine balls and yoga mats.

Core Development & Management also opened a Mini Judgement Free Zone this year. The franchise group opened the facility in the Boys & Girls Club of Lynn, Massachusetts, in mid-November. There to celebrate the grand opening of the mini JFZ were Lynn Mayor Jared Nicholson, CEO of Core Development & Management Bruce Edwards and Executive Director of the Boys & Girls Club of Lynn Brian Theirrien.

The Mini JFZ in Lynn featured nine pieces of cardio and strength equipment, including a stacked dumbbell rack, two bikes, three benches, two treadmills and a “baby bell” rack.

Both Mini Judgement Free Zones allow the local youth to work out in a safe place without fear of judgement from others. These spaces are a part of Planet Fitness’ initiative, The Judgement Free Generation®, which focuses on creating a no bullying environment for kids and on spreading kindness.

Taymax Befriends Man’s Best Friend at Local Volunteer Event

On June 11, 2023, six of Taymax’s staff members from its London/Oxbury Mall, Ontario location attended the Bark in the Park Festival, where Planet Fitness® was a volunteer sponsor. The festival had games and entertainment for local dogs and their human owners to enjoy. This year’s entertainment included performances from The Ultimutts, a group of disabled performance dogs from Ontario.

At the event, Taymax set up a tent to interact with attendees. Staff members gave the dogs giveaways, such as bandanas and squeaky toys. They also interacted with prospective members who had the opportunity to enter to win a one-year Black Card membership. Taymax staff also gave out PF®-branded bags and water bottles to the prospective members. The festival was a great way to spread awareness about PF’s memberships to a wide range of people, as Taymax believes they interacted with roughly 5,000 participants during the event.

Thanks to Taymax’s help, there was a lot of wagging of tails by the end of the event. The Bark in the Park event benefited the Humane Society of London & Middlesex, and the proceeds from the event went toward a new humane society facility. This was the first time Taymax volunteered at the event, but the group wants to continue its involvement next year.

“We attended the 2023 Bark in the Park Festival to show the local London, Ontario, Humane Society our support. We were blown away by the support we received from the community at the event, and the feedback after the event,” said Area Director for Taymax Jaimie Prue. “The day was filled with barks, squeaks and wagging tails, but in looking across the event space, the first thing you noticed was all the dogs wearing our bandanas! We even had some of the performing dogs and event winners sporting our merch. We were so thrilled to be involved in such a great local event and so appreciative for the love the community showed us.”  

Taymax Changes Thousands of Young Lives through Back 2 School Drive

From July 23-Sept. 8, Taymax partnered with the Boys & Girls Club Canada for a Back 2 School Drive, collecting donations for various Boys & Girls Club chapters throughout Ontario and Atlantic, Canada. There was a total of 27 clubs in Canada that participated in the drive.

“On behalf of BGC Albion, we want to take a moment to express our gratitude to Planet Fitness® for their generous contribution of school supplies. Their support will make a significant impact on the lives of children in the Rexdale community. Thanks to their kindness and eagerness to give back, we’ve been able to provide over $1,700 worth of essential school supplies and books that many wouldn’t have had otherwise,” said Chelsea Davenport, program manager at BGC Albion.

Thousands of items, ranging from notebooks, pens, markers, school bags and anything else that could help kids with their schoolwork, were collected across the 27 clubs. It is estimated that over 2,000 children were positively impacted by this drive.

“The next generation is our future, and a school supply donation invests in this future by improving the resources available to students. Not only does this show our care for the families and educators in our communities but also portrays the kind of commitment to the high standard of involvement our clubs can consistently have with dedication and thought for others. I was thrilled that the initial effort put forward at our Burlington, Ontario, Canada, location was matched by all the other Taymax clubs that participated,” said Shannon May, general manager of Planet Fitness Burlington.