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In June, PF Michigan Group reopened its Farmington Hills location after spending about a month on renovations. This completed the second part of a two-phase remodel that began last year in the Black Card ^® area. The modernized and upgraded location has new wall coverings, tile walkways and renovated locker rooms. The front desk and break room were also refurbished. 

“We wanted this location to be in sync with all of our new locations,” says Art Nichols, director of facilities and construction at PF Michigan Group. “It starts with the recommendation from PFHQ on what needs to be updated, and we add to that the enhancements we are doing in our other new facilities.” 

The Farmington Hills club hosted a grand reopening event to showcase the new facility. Several hundred people attended, including club members, friends and members of the Greater Farmington Area Chamber of Commerce. The event was co-hosted by popular morning radio host MOJO of iHeart Radio Channel 955, who posed for photos and mingled with guests. Several exciting prizes were raffled during the event, including an Apple Watch, Khalid concert tickets and a one-year Black Card^® Membership. 

PF Michigan Group kept its tradition of presenting a $1,000 check to the Boys & Girls Clubs of Southeastern Michigan. “We like to use these events to highlight our philanthropic partnership and promote the Boys & Girls Clubs’ dedication to combatting bullying that impacts today’s youth,” said Mary Scott, director of marketing for PF Michigan Group. “It is such a good opportunity to spread our judgement-free philosophy for all generations.” 

Sub sandwiches, pizza and special Planet Fitness^® cupcakes were served at the reopening. The club offered a special promotion encouraging new customers to join at discounted rates. “Our current members were very anxious for us to reopen, and the feedback on the remodel has been overwhelmingly positive,” Scott said. 

PF Midwest’s Planet Fitness^® club in Fairfield, Ohio, has created a special partnership with Ability to Thrive, a nonprofit organization creating opportunities for adults with developmental disabilities to learn new skills. Ability to Thrive’s programs also promote self-empowerment, self-reliance, fitness and fun, which aligns perfectly with Planet Fitness’ Judgement Free Zone^®.  

The partnership began in January 2018 when Ability to Thrive’s founder approached Brandon Cliffe, regional sales manager for PF Midwest, and explained what the program provides for adults with special needs and how the group was seeking a location for guests to exercise several times a week. “We, as a group, felt compelled to not only open our doors, but provide them all with heavily discounted rates to make it as affordable as possible,” said Mike Hamilton and John Clancy, PF Midwest franchisees.  

Ability to Thrive’s fitness and wellness program helps participants stay in physical shape, increase self-esteem and improve social skills. Longtime members regularly comment on friendships they have formed with Ability to Thrive’s members and how gratifying it is to see those members not only dramatically improve the physical shape they are in, but also communicate much more freely and confidently with staff and members. 

“I can’t say enough about how mutually beneficial this partnership has been for our Planet Fitness family and the Ability to Thrive members,” Hamilton said. “Our trainer, Natalie, has gotten to know each by name and is aware of each member’s goals they are working toward.”   

PF Midwest hopes to expand the program over the next few years to include several additional locations. The partnership has allowed the organization to truly live out what the Planet Fitness brand stands for. “We are the judgement-free family,” said Hamilton. “This embodies what our brand stands for as a whole.” 

In 2014, 32-year-old Heath Thompson had a realization about his health. Weighing in at more than 470 pounds, Thompson was at risk of health complications despite his young age. He decided to start a health and fitness journey that would turn his life around. 

Thompson joined the Planet Fitness ^® in Cedar Rapids, Iowa, when it opened in January 2017. He goes five to seven days a week to lift weights and do cardio. Since beginning his fitness journey, Thompson has lost more than 200 pounds. He has served as a motivator for many other PF^® members who have asked him to share tips. 

“He’s also inspired a group of women who are at a similar start weight to what he was when he originally started,” said Baseline Fitness franchisee Alex Majkrzak. “He also has a large number of people following his progress on Facebook and Instagram.” 

Thompson uses his own progress as motivation on days when he doesn’t feel like working out. “I’ll pull those photos up, and they definitely help keep me going,” he said in an ABC interview. 

Thompson encourages other club members and the club’s employees too. PF team members have described him as consistent, dedicated and motivated, and say how they admire his consistency and dedication to workouts. “So often it’s easy to get caught up prioritizing something else, but to come day in and day out without making excuses has been an amazing motivator for us,” Majkrzak said. 

Everyone wants a place that feels like a home away from home, and Thompson has found one at Planet Fitness. By starting conversations, building friendships and sharing his story, he has created a community at the gym. “My only goal in life has been to help others. My story gives me the education and platform to do that,” he said. 

On July 10, United PF Partners celebrated the grand opening of their new Mount Pleasant location. Around 100 guests came out to show their support and excitement for the new club. Many special guests attended the event including the Scottdale Chamber of Commerce, Pittsburgh PF club managers, and representatives from Big Brothers Big Sisters and Educated Athletes First.

The grand opening celebration consisted of a ribbon cutting, food and drinks from Panera Bread, and a cake cutting. In addition to a donation to Big Brothers Big Sisters, United PF also gave back to another nonprofit called Educated Athletes First (EAF). EAF was cofounded by Cincinatti Bengals player Demetrious Cox and helps prepare young athletes for the future on and off the playing field. The organization prepares students for academic success, offers free workouts, and provides many other opportunities for success. “We felt EAF’s values and mission align with our guiding principles at Planet Fitness and support our local youth in vital ways,” said Andrew Tatich, District Manager.

Demetrious Cox attended the event to accept a $2,500 check from United PF. Members of the Mount Pleasant community were thrilled about his attendance, which brought many people out to the new club. “He is an influential role model in our town, and we were really proud to have him present for the official opening” said Tatich. “I think this started a meaningful relationship with the community and the mission of EAF in Mount Pleasant.”

United PF is looking forward to working with EAF more closely in the future and is excited to give the Mount Pleasant community a new place to work out. “We focus on creating a space where everyone in the community can be the best version of themselves while feeling accepted and respected,” said Gary Williams, Regional Director. “We were happy to partner and take part in promoting the Big Brothers Big Sisters of Laurel County and Educated Athletes First, whose values truly align with our initiatives here at Planet Fitness Mount Pleasant.”