Brand Operating Committees

Brand Operating Committees are committees of the PF Independent Franchisee Council, commissioned by the PFIFC Board of Directors, and responsible for representing franchisee interests and PFIFC Board of Directors direction while collaborating with Planet Fitness corporate sponsors to foster initiatives to drive the business forward.

Club Operations Committee

The Club Operations Committee is responsible for collaborating with PFHQ and providing input, advice and support on all aspects of club operations with the overriding premise to protect and enhance franchisee profitability, brand consistency and the member experience.

Club Operations Committee Members:
Stephen Kindler, Chair
Brian Boucher
Brian Cassagio
Justin Drummond
Jonny Jost
Joe Pepe
Brandon Sebald
Brad Wentzel
Adam Willaeys
CJ Bouchard, First Vice President

Digital & Technology Solutions Committee

The Digital & Technology Solutions Committee is responsible for collaborating with PFHQ and providing input, advice and support on all aspects of the PFX program, digital and technology solutions with the overriding premise to protect and enhance franchisee profitability, brand consistency and the member experience. 

Digital & Technology Solutions Committee Members:
Lynne Brick
Eric Darbe
Jeff Helfgott, Interim Chair
Tim Kurtz
Adam Patrick
CJ Bouchard, First Vice President

Enterprise Value Committee

The Enterprise Value Committee is responsible for collaborating with PFHQ and providing input, advice and support on all aspects of enterprise value with the overriding premise to protect and enhance franchisee profitability, brand consistency and the member experience.

Enterprise Value Committee Members:
Pete Hopkins, Chair
Peter Amato
Sean Cahill
Joseph Cancelliere
Todd Chase
Mike Dobrynio
Sam Glassman
Brian Kelly
Tim Kelleher, Second Vice President

Human Capital Management Committee

The Human Capital Management Committee is responsible for collaborating with PFHQ and providing input, advice and support on all aspects of human capital management with the overriding premise to attract, develop and engage quality team members to provide the best member experience.

Human Capital Management Committee Members:
Andy Sholly, Chair
Bobbi Brant
Alicia Calcamuggio
Laurie Malec
Russ Preite
Kelsey Gould
CJ Bouchard, First Vice President

Marketing Committee

The Marketing Committee is responsible for collaborating with PFHQ and providing input, advice and support on all aspects of brand marketing and advertising with the overriding premise to protect and enhance franchisee profitability, brand consistency and the member experience.

Marketing Committee Members:
David Bidwell, Chair
Philip Amato
Scott Breault
Chris Epper
Brian Kablik
Matt McQuinn
Michael McDonough
Bethany Obloy
Christy White
Matt Wilcox
CJ Bouchard, First Vice President

Store Development Committee

The Store Development Committee is responsible for collaborating with PFHQ and providing input, advice and support on all aspects of real estate, site selection and construction with the overriding premise to protect and enhance franchisee profitability, brand consistency and the member experience.

Store Development Committee Members:
Shane McGuiness, Chair
Cullen Barbato
Scott Bernstein
John Clancy
Michele Dodd
Gabrielle Lawlor
Scott Linsky
Kass McInnis
Kevin Murray
Morgan McSweeney
Tim Kelleher, Second Vice President

Vendor Management Committee

The Vendor Management Committee is responsible for collaborating with PFHQ and providing input, advice and support on all aspects of vendor-related programs with the overriding premise to protect and enhance franchisee profitability, brand consistency and the member experience.

Vendor Management Committee Members:
Stanley DeMartinis Jr., Chair
Cullen Barbato
Anthony Cera
John Holt
Jason Jost
Franz Kindler
Brett McGlothlin
Mike Shapiro
Don Thomas
Tim Kelleher, Second Vice President