Brand Operating Committees

Brand Operating Committees are committees of the PF Independent Franchisee Council, commissioned by the PFIFC Board of Directors, and responsible for representing franchisee interests and PFIFC Board of Directors direction while collaborating with Planet Fitness corporate sponsors to foster initiatives to drive the business forward.

Club Operations Committee

The Club Operations Committee is responsible for collaborating with PFHQ and providing input, advice and support on all aspects of club operations with the overriding premise to protect and enhance franchisee profitability, brand consistency and the member experience.

Enterprise Value Committee

The Enterprise Value Committee is responsible for collaborating with PFHQ and providing input, advice and support on all aspects of enterprise value with the overriding premise to protect and enhance franchisee profitability, brand consistency and the member experience.

Enterprise Value Committee Members:
Russ Preite, Chair
Peter Amato, Vice Chair
Sean Cahill
Joseph Cancelliere
Michael Ciolli
Jeff Lunsford
Brian Kelly
David Murray
Pallavi Saxena
Tim Kelleher, Second Vice President

Human Capital Management Committee

The Human Capital Management Committee is responsible for collaborating with PFHQ and providing input, advice and support on all aspects of human capital management with the overriding premise to attract, develop and engage quality team members to provide the best member experience.

Human Capital Management Committee Members:
Andy Sholly, Chair
Alicia Calcamuggio, Vice Chair
Desiree Bennett
Bobbi Brant
Richard Hartman
Dulce Llamas
Laurie Malec
Susan McGrath
CJ Bouchard, First Vice President

Marketing Committee

The Marketing Committee is responsible for collaborating with PFHQ and providing input, advice and support on all aspects of brand marketing and advertising with the overriding premise to protect and enhance franchisee profitability, brand consistency and the member experience.

Marketing Committee Members:
David Bidwell, Chair
Philip Amato, Vice Chair
Chris Epper
Jared Fletcher
Milli Hawkins
Bethany Obloy
Becky Smukall
Christy White
CJ Bouchard, First Vice President

Member Experience Committee

The Member Experience Committee is responsible for collaborating with PFHQ and providing input, advice and support on all digital initiatives that touch the member experience.

Member Experience Committee Members:
Tim Kurtz, Chair
Brian Cassagio, Vice Chair
Lynne Brick
Darla Kestle
Mike Margas
Allyson Ratliff
Ryan Scheckler
CJ Bouchard, First Vice President

Store Development Committee

The Store Development Committee is responsible for collaborating with PFHQ and providing input, advice and support on all aspects of real estate, site selection and construction with the overriding premise to protect and enhance franchisee profitability, brand consistency and the member experience.

Store Development Committee Members:
Scott Sanders, Chair
Michele Dodd, Vice Chair
Cullen Barbato
Scott Bernstein
JB LaCombe
Kass McInnis
Morgan McSweeney
Todd Schively
Steve Venezia
Tim Kelleher, Second Vice President

Vendor Management Committee

The Vendor Management Committee is responsible for collaborating with PFHQ and providing input, advice and support on all aspects of vendor-related programs with the overriding premise to protect and enhance franchisee profitability, brand consistency and the member experience.

Vendor Management Committee Members:
Cullen Barbato, Chair
Anthony Cera
Stanley DeMartinis, Jr.
John Holt
Jason Jost
Franz Kindler
Mike Shapiro
Don Thomas
Tim Kelleher, Second Vice President