Brand Operating Committees

Brand Operating Committees are committees of the PF Independent Franchisee Council, commissioned by the PFIFC Board of Directors, and responsible for representing franchisee interests and PFIFC Board of Directors direction while collaborating with Planet Fitness corporate sponsors to foster initiatives to drive the business forward.

Club Operations Committee

The Club Operations Committee is responsible for collaborating with PFHQ and providing input, advice and support on all aspects of club operations with the overriding premise to protect and enhance franchisee profitability, brand consistency and the member experience.

Club Operations Committee Members:
Stephen Kindler, Chair
Brian Boucher
Brian Cassagio
Jonny Jost
Joe Pepe
Brandon Sebald
Tracy Toomer
Adam Willaeys
CJ Bouchard, Second Vice President

If you have any feedback for the Club Operations Committee email clubops@pffranchisee.org.

Enterprise Value Committee

The Enterprise Value Committee is responsible for collaborating with PFHQ and providing input, advice and support on all aspects of enterprise value with the overriding premise to protect and enhance franchisee profitability, brand consistency and the member experience.

Enterprise Value Committee Members:
Pete Hopkins, Chair
Peter Amato
Sean Cahill
Joseph Cancelliere
Todd Chase
Mike Dobrynio
Sam Glassman
Brian Kelly
Scott Sanders
Shane McGuiness, First Vice President

If you have any feedback for the Enterprise Value Committee email enterprisevalue@pffranchisee.org.

Marketing Committee

The Marketing Committee is responsible for collaborating with PFHQ and providing input, advice and support on all aspects of brand marketing and advertising with the overriding premise to protect and enhance franchisee profitability, brand consistency and the member experience.

Marketing Committee Members:
David Bidwell, Chair
Philip Amato
Scott Breault
Brian Kablik
Chris Epper
Tim Lennon
Matt McQuinn
Michael McDonough
Matt Wilcox
CJ Bouchard, Second Vice President

If you have any feedback for the Marketing Committee email marketing@pffranchisee.org.

Member Engagement Committee

The Member Engagement Committee is responsible for collaborating with PFHQ and providing input, advice and support on all aspects of the PFX program, innovation and technology with the overriding premise to protect and enhance franchisee profitability, brand consistency and the member experience. 

Member Engagement Committee Members:
Shelli Taylor, Chair
Scott Albrecht
Lynne Brick
Eric Darbe
Jeff Helfgott
Dave Leon
Tim Kurtz
Adam Patrick
Shane McGuiness, First Vice President

If you have any feedback for the Member Engagement Committee email memberengagement@pffranchisee.org.

Store Development Committee

The Store Development Committee is responsible for collaborating with PFHQ and providing input, advice and support on all aspects of real estate, site selection and construction with the overriding premise to protect and enhance franchisee profitability, brand consistency and the member experience.

Store Development Committee Members:
Travis Alvarado, Chair
Scott Bernstein
John Clancy
Michele Dodd
Gabrielle Lawlor
Scott Linsky
Dave Lomasney
Kass McInnis
Morgan McSweeney
Scott Sanders
Shane McGuiness, First Vice President

If you have any feedback for the Store Development Committee email storedev@pffranchisee.org.

Vendor Management Committee

The Vendor Management Committee is responsible for collaborating with PFHQ and providing input, advice and support on all aspects of vendor-related programs with the overriding premise to protect and enhance franchisee profitability, brand consistency and the member experience.

Vendor Management Committee Members:
Brett McGlothlin, Chair
Cullen Barbato
Jason Jost
Tim Kelleher
Don Thomas
CJ Bouchard, Second Vice President

If you have any feedback for the Vendor Management Committee email vendormgmt@pffranchisee.org.