Member News

Taymax Laces Up Shoes for Toronto Waterfront Marathon

Taymax helped thousands of runners speed to the finish line at the Toronto Waterfront Marathon, Half Marathon and 5K in downtown Toronto on Oct. 14-15. According to local news outlets, 23,800 runners participated in the 5K, half-marathon and marathon. The race is one of the largest marathons in Canada, so Taymax was able to bring awareness of Planet Fitness® to many fitness fanatics.

Six Taymax staff members volunteered at the race over the two days. They supported the PF® brand by sharing information about Planet Fitness memberships. Taymax also gave away an exclusive offer allowing those who joined Planet Fitness at the race to receive their first month free. Additionally, those who joined Planet Fitness that day and/or downloaded the PF mobile app were given free PF swag items. Staff members handed out over 300 water bottles and 100 cinch bags to individuals in the area.

This was Taymax’s first time participating in the race event, and it was a huge hit.

“It was great to be at the Toronto Waterfront Marathon representing Planet Fitness, as it gave us an opportunity to connect with the local community outside of our club. The staff and I were able to interact with many people, letting them know all the benefits of the Black Card membership since many of the participants travel year-round for marathons, and letting them know there could be a Planet Fitness location near them was a nice takeaway for these individuals. Overall, we had a blast, and we hope to be back next year,” said Zander Scmitt, an assistant general manager at the franchise’s College Park location.

Taymax Sponsors Winning Team in Regatta Day Rowing Competition

Each year, thousands of people visit Newfoundland, Canada, for Regatta Day, a day full of festivities and a rowing competition. Regatta Day, also known as Royal St. John’s Regatta, has been a Newfoundland tradition for almost 200 years.

Taymax, which has a Planet Fitness® club in St. John’s, Newfoundland, participated in its first Regatta Day by sponsoring a women’s team in the rowing race. The team was a group of 10 women who are Royal Newfoundland Constabulary (RNC) officers in St. John’s NL, meaning they protect and serve the local community as police officers.

The rowing team promoted Planet Fitness by wearing PF®-branded purple and yellow gear during the competition. The team ended up winning their division in the race, representing Planet Fitness well!

Taymax also had several team members at a booth on-site to sign up prospects for day passes. It is estimated there were about 500 prospects who visited the Taymax booth. This event was a perfect way to bring awareness of Planet Fitness, as Regatta Day is a highly attended event each year.

“Thank you to Planet Fitness St. John’s for supporting and sponsoring our team; without their support none of this would have been possible. We were proud to wear our Planet Fitness-branded gear during the event, and by being able to finish in first place, we were proud to showcase the PF brand to those in attendance. We look forward to another great season and hope to count on Planet Fitness’ support again,” said Laura Dawe, team captain of the women’s rowing team.

Taymax Celebrates Grand Opening of First Nova Scotia Club

Taymax has expanded its footprint across Canada. In October, the franchise group opened the first Planet Fitness® location in the Canadian province of Nova Scotia, making it the fourth province where Taymax is operating clubs. This is Taymax’s 155th Planet Fitness location and 31st in Canada.

This 23,145-square-foot club offers a multitude of user-friendly cardio and strength equipment, free training and a Black Card Spa, which features HydroMassage loungers, massage chairs, tanning and more. As of Oct. 15, the club already had 1,096 members.

“I am happy to see Planet Fitness in the city. I went today to check it out and really enjoyed the experience and loved the equipment offered. I will definitely be making the switch from my current fitness options,” said Justin Mercer, a new club member.

Taymax has plans to continue its trek across the country. They have four more locations planned for Canada in 2023. One of those locations will be in Nova Scotia, and the remainder will be in Ontario.