Member News

Ohana Growth Partners partnered with two Team USA Olympic athletes who competed in Italy this February. Biathlete Deedra Irwin from Pulaski, Wisconsin, and cross-country skier Kevin Bolger from Minocqua, Wisconsin, served as hometown ambassadors as the franchise group expanded its portfolio in the Midwest. This partnership was especially notable as Ohana Growth Partners was opening its first-ever Wisconsin club in Rice Lake around the time of this partnership.

“We’re proud that our expansion into Wisconsin is guided by partnerships that genuinely resonate with local communities,” said Justin Drummond, president of Ohana Growth Partners. “Deedra and Kevin embody what it means to prioritize health and fitness and commit to bettering yourself, values that align perfectly with our mission.”

With the partnership, the athletes will be included in regional marketing, including digital promotions, billboards, in-club signage and social media. The marketing will spotlight how they are Wisconsin natives, as well as their hard work and dedication to becoming an Olympic athlete.

It was the first time Ohana Growth Partners has worked with Olympic athletes before, and it was a great way to promote its newest Wisconsin club while celebrating fitness and competition. The Olympic athletes served as a reminder to those living in the Rice Lake area that fitness can truly change your life.

“We’re thrilled to be working with Deedra and Kevin as they represent the very best of Wisconsin – determination, grit and heart,” stated Peter Hall, director of marketing. “As we get ready to open our new Rice Lake club in Wisconsin, we want members to feel inspired by local talent that reflects the strength and resilience of this community. This collaboration represents where our company is headed, expanding our footprint while uplifting the communities we serve and encouraging everyone to prioritize both physical and mental wellness.”

As the official fitness partner of the Oregon Ducks Athletics, Easy Mile Fitness brought energy, excitement and its passion for fitness to the University of Oregon’s final home football game of 2025.

Held at Autzen Stadium in Eugene, the Easy Mile Fitness team was there to cheer on the University of Oregon players alongside the other fans. Several staff members set up a Planet Fitness^®-branded booth in the stadium, sharing the benefits of a PF^® membership. They passed out black “Go Ducks” rally towel for fans to wave throughout the game. They also had a friendly competition in which people could attempt to do 26 pull-ups for a free PF Black Card membership in 2026.

The football game provided the perfect opportunity for the franchise group to connect with prospective members, promote fitness and healthy living within the local community, and celebrate the excitement of local sports.

Ohana Growth Partners opened a Mini Judgement Free Zone^® at the Baltimore Ravens Boys & Girls Club at Hilton Recreation Center in Baltimore, Maryland. The Mini Judgement Free Zone will allow kids in West Baltimore to improve their physical and mental well-being in a safe environment. The mini fitness center has 568 square feet of space, and it offers the same amenities as Planet Fitness^® clubs. The space will serve as a safe place for kids ages 13 and older to work out. The franchise group held a grand opening event for the Mini JFZ^® in October of last year.

“We are super excited to be able to partner with Planet Fitness and Ohana Growth Partners on this Mini Judgement Free Zone,” said Director of External Affairs & Strategic Initiatives of Boys & Girls Clubs of Metro Baltimore (BGCMB) Andre Fountain. “The new fitness space positively impacts young people here in the Boys & Girls Club, providing them access to build their physical fitness and help them on their journey to be active for life.”

Ohana Growth Partners has been supporting the Boys & Girls Clubs of Metro Baltimore for years. In the past, the franchise group has hosted health and wellness days at Ohana clubs for the kids, sponsoring over 350 kids to attend an Orioles game for the past four years, and assisting with fundraising, mentoring “Youth of the Year” candidates as well as supporting BGCMB’s Passport to Manhood program. The Mini JFZ is just another example of how Ohana Growth Partners has given back to the youth in their community.

“When we heard that the new Boys & Girls Club would be designed as a place for youth to learn, lead and thrive and move, and that the Baltimore Ravens, Bisciotti Family Foundation and so many other amazing partners were getting involved, we knew this was something monumental and needed to be part of,” said Ohana Growth Partners President Justin Drummond. “The Mini Judgement Free Zone complements the center’s exceptional amenities and further BGCMB’s positive impact on the West Baltimore community. It’s an investment that keeps giving and an investment in the kids’ future selves.”