Member News

Easy Mile Fitness Shows Holiday Spirit with Franchise-Wide Toy Drive

The holiday season is a time for celebration and spending time with friends and family, but it can also be a time of financial stress for many families. To ease the financial burden the holidays can cause, Easy Mile Fitness held a holiday drive in all its clubs, including 24 clubs in the United States and Canada and 17 clubs in Puerto Rico. The donated gifts included footballs, basketballs, toy cars, dolls, bikes, clothing, headphones, toy babies, toddler toys, educational toys, puzzles, action figures and board games. Additionally, one of Easy Mile Fitness’s employees gave a cash donation, which allowed the franchise to bring toys and presents to older kids, as most of the donated toys are geared toward younger kids.

The toy drive was a huge success as there were 1,100 gifts between Easy Mile Fitness’ clubs in the U.S., Canada and Puerto Rico. The toys were donated to the local Boys and Girls Clubs in the respective markets. In addition, the baby and toddler gifts collected in the Puerto Rico clubs were donated to the local Head Start.

“It is one of the most anticipated club activities of the year. I enjoy all stages, from the atmosphere of generosity and empathy that our members show when bringing the toys to the day of the toy distribution, where we make each child feel recognized and appreciated,” said Lourdes Hernández, field operation manager at Easy Mile Fitness.

Easy Mile Fitness has held toy drives in its clubs for years, repeatedly spreading holiday cheer. The group’s U.S. clubs have been donating since 2017, while the Puerto Rico clubs have had a toy drive since 2019 and the Canada clubs have held a toy drive each year since 2022.

“The toy drive represents a magical way to build a bridge between Planet Fitness® and the children of our most needed communities. Our members and employees have the power to impact the community of which they are a part without realizing it,” said Human Resources Manager at Easy Mile Fitness Amanda Cintrón.

Detroit Co-Op Shuts Out Bullying with Detroit Red Wings

Bullying is unfortunately something many children face, but Planet Fitness® franchisees continually look for ways to promote a judgement-free world for younger generations. In January, the Detroit co-op (EPIC Fitness and Impact Fitness) partnered with the Detroit Red Wings ice hockey team for an anti-bullying contest titled “Shut Out Bullying.”

“As partners in the ‘Shut Out Bullying’ initiative, we are dedicated to fostering safe and inclusive school environments,” said Chris Coffman, senior vice president of corporate partnerships at Ilitch Sports + Entertainment. “Together, we strive to make a meaningful impact on the lives of students, contributing to a culture where everyone feels valued.”

During the contest, educational institutions in the Detroit area were able to compete for $10,000 in funding for bullying prevention programing. To be considered, the educational institutions had to answer a series of questions about their organization and how they would use the prize money to prevent bullying. Representatives had to live in Michigan, be at least 18 years or older, and be employed full- or part-time at a school for K-12th-graders. The contest went live on Dec. 31 with entries accepted through Jan. 26, and the winner was announced on Jan. 31. Representatives from the winning educational institution received their prize at a ceremony prior to the Red Wings vs. Vancouver Cancuks game on Feb. 10 at Little Caesars Arena.

“We are thrilled to join forces with the Detroit Red Wings to heighten awareness about an important topic that needs more attention – bullying,” said Bryan Rief, CEO of EPIC Fitness Group. “By contributing additional funds to a local school or organization, we can also learn new and creative ways to educate kids that will have lasting impact.”

The Detroit co-op partnered with the Detroit Red Wings Ice Hockey team to promote a judgement-free, anti-bullying world with a “Shut Out Bullying” contest.

Taymax Laces Up Shoes for Toronto Waterfront Marathon

Taymax helped thousands of runners speed to the finish line at the Toronto Waterfront Marathon, Half Marathon and 5K in downtown Toronto on Oct. 14-15. According to local news outlets, 23,800 runners participated in the 5K, half-marathon and marathon. The race is one of the largest marathons in Canada, so Taymax was able to bring awareness of Planet Fitness® to many fitness fanatics.

Six Taymax staff members volunteered at the race over the two days. They supported the PF® brand by sharing information about Planet Fitness memberships. Taymax also gave away an exclusive offer allowing those who joined Planet Fitness at the race to receive their first month free. Additionally, those who joined Planet Fitness that day and/or downloaded the PF mobile app were given free PF swag items. Staff members handed out over 300 water bottles and 100 cinch bags to individuals in the area.

This was Taymax’s first time participating in the race event, and it was a huge hit.

“It was great to be at the Toronto Waterfront Marathon representing Planet Fitness, as it gave us an opportunity to connect with the local community outside of our club. The staff and I were able to interact with many people, letting them know all the benefits of the Black Card membership since many of the participants travel year-round for marathons, and letting them know there could be a Planet Fitness location near them was a nice takeaway for these individuals. Overall, we had a blast, and we hope to be back next year,” said Zander Scmitt, an assistant general manager at the franchise’s College Park location.