Member News

The cost of cooking a Thanksgiving meal can add up quickly. The Flynn Group, formerly known as Alder Partners, helped lessen the financial burden for its members by hosting its fifth annual Turkey Giveaway.

On Nov. 21, the event was held at Flynn Group’s West End Planet Fitness^® location in Atlanta, Georgia. All residents were invited to visit the club to get a free turkey. The MAJIC 107.5/97.5 local radio station team played music to keep people entertained while they waited to receive their Thanksgiving meal essential.

The next day, the franchise group continued its Thanksgiving generosity, as it held a turkey giveaway at its Wesley Chapel club in Decatur, Georgia. This was the first time the franchise group has held such an event at this location. The weather was rainy, but this did not stop people from showing up for the free giveaway.

The clubs’ team members, along with Colli Hawk, the mascot of the College Park Skyhawks, handed out complimentary birds to the community. A total of 500 frozen turkeys were distributed between both days, allowing for hundreds of families to be well-fed on Thanksgiving Day.

“This was our fifth year providing turkeys to the community at our West End location, and we ran out of turkeys in under 30 minutes. Some community members lined up hours before to make sure they can claim their free turkey, which can help eliminate some of the expenses they may endure during the holidays, so knowing that we contributed to making that possible for our community is a great feeling,” said Derrick Jones, regional manager at Flynn Group’s West End location in Atlanta.

The Flynn Group kicked off the holiday season by hosting a toy drive that supported the Marine Corps Toys for Tots Program. The toy drive was held in nine Massachusetts locations and 28 Georgia clubs. The toy drive began Nov. 6 and ran through Dec. 5 in Massachusetts and Dec. 12 in Georgia. There were over 500 toys donated in each market. The toys donated included bikes, basketballs, soccer balls, footballs, board games, dolls, cars, stuffed animals, books and art supplies. There was something for every child’s interest!

This was the group’s third year participating in the program in its Massachusetts clubs and the first year participating in its Georgia clubs. Again, the program was a success and allowed many less fortunate children to have a brighter holiday. The members at the Massachusetts clubs were looking forward to the toy drive.

“Our members have gotten accustomed to this toy drive, so as we were approaching this holiday season they began to ask, ‘When will those toy bins be set up?’ The support of our members is overwhelming. We are very thankful for their generosity which makes our toy drive so successful,” said Mike Leonard, manager of Flynn Group’s Dorchester, Massachusetts, club.

Getting out into the community is a perfect way to market a new club opening. To tell more people about Flynn Group’s new Planet Fitness^® club opening, the franchise participated in a holiday parade held in Loganville, Georgia.

The City of Loganville’s Christmas Parade on Nov. 25 featured six of the group’s team members, who handed out candy canes and postcards, which promoted the new club opening and included details about the special pre-opening pricing. Hundreds of people were gathered along the full parade route.

The group’s Planet Fitness Loganville location opened Dec. 15, featuring a fully equipped Black Card Spa with massage chairs, tanning beds and booths, a Recovery Lounge, Wellness Pod and Total Body Enhancement. Thanks to Flynn Group’s involvement in the community, the Loganville club already has over 3,000 members.

“We love being able to participate in community events, especially when we are opening a new location. These grassroot events allow us the opportunity to connect with locals while bringing brand awareness to an area where we may not be well known,” said Regional Director of Operations with Flynn Group Emily Hastings.