Member News

Core Development and Management Fitness Holdings (CDM) is broadening fitness and fun across the Pacific Northwest. The franchise group purchased seven Planet Fitness^® clubs in the Tacoma, Washington-area. On Feb. 21, CDM purchased the clubs from Jeg Viper of Philadelphia.

The seven clubs included Bonney Lake, Milton, Puyallup, Tacoma (Fern Hill), Tacoma (West End), University Place and Tacoma (Eastside). The total square footage of the properties came up to nearly 162,000 square feet. The clubs have a total of around 60,000 members.

“Seattle-Tacoma is a diverse, vibrant market, and we believe underserved in terms of affordable fitness options,” said Bruce Edwards, CEO of CDM Fitness Holdings. “We have experienced a positive reception since entering the greater Seattle market, and our immediate plans are to reinvest in and enhance our existing locations with new equipment and facility upgrades to ensure that our member experience rivals that of a brand-new facility. We are also actively looking to expand our Planet Fitness network to additional areas in and around the region.”

With this acquisition, CDM Fitness Holdings now has 17 Planet Fitness locations in Washington, as well as 80 locations in total across Massachusetts, Rhode Island, New Hampshire, Vermont and Washington state.

Midwest Fitness Partners was a sponsor for the Make-A-Wish Walk at Forest Park in St. Louis, Missouri, on April 13. Make-A-Wish Missouri & Kansas grants life-changing wishes for kids with critical illnesses.

As a sponsor for the event, Midwest Fitness Partners donated $7,500 to Make-A-Wish. The group also set up a tent at the Make-A-Wish Walk to help promote health and fitness and hand out free items to attendees. The group had five staff members managing the tent. The day was a success as $565,000 was raised at the Make-A-Wish Walk, which was enough to grant 56 wishes!

Midwest Fitness Partners was happy to support an incredible mission and organization, as well as help children and families in need. The event was also a great way for the franchise to share the benefits of a Planet Fitness^® membership with attendees.

“We are deeply committed to supporting children, as they are our future. Contributing to Make-A-Wish is a noble cause that helps children in need, and we are honored and delighted to be a part of it,” said Sam Glassman, CFO of Midwest Fitness Partners.

Planet Fitness^® always strives to find ways to motivate people to stay healthy, including volunteering at local events. In the fall, United Fitness Partners lent support to races in the Oklahoma City area.

First, UFP cooperated with local fitness fanatics by volunteering at the 2023 Spooky Spring 5K, 10K and Half Marathon on Oct. 7 in Oklahoma City, Oklahoma. There were 390 runners in the race. The franchise group’s staff took the lead in conducting the warm-up activity for the 5K, which helped inspire and motivate runners into running their best during the race.

Additionally, the group’s staff set up a booth where they passed out water for runners and managed a first aid station. This helped ensure the safety of everyone on the course. UFP received positive feedback from runners, who expressed their gratitude for helping them push through to the finish line.

On Nov. 4, United Fitness Partners also sponsored the Turkey Trails 5K in Oklahoma City. During the 5K event, UFP was able to connect with existing and prospective PF^® members. There were 370 runners in the race, and four PF staff worked at the event. Staff members provided sunglasses as swag for race attendees. Runners proudly wore their new shades, giving Planet Fitness free promotion throughout the race. UFP’s staff members also volunteered at the first aid station.

Both races were a great way for UFP to promote Planet Fitness to fellow fitness enthusiasts. UFP’s efforts and hard work during the races left a positive impression on current and prospective members.

“It was a blast connecting with both existing members and potential new faces all decked out in their Thanksgiving swag. The festive spirit was contagious, and we loved spending time with the community, our team and our awesome 5K partner Bodies Race Company. We can’t wait to do it again,” said Brittiney Shanks, field marketing manager for United Fitness Partners.