Grand Fitness shot a slam dunk by hosting an exciting meet and greet event with Virginia Commonwealth University basketball player Joe Bamisile. The event was part of Grand Fitness’ NIL deal with the basketball player.
The event was held at the franchise’s location in Midlothian, Virginia, on April 8 from 6-7 p.m. Senior basketball player Bamisile engaged with attendees by taking photos, signing autographs and talking with local fans. Grand Fitness provided items for fans to give to Bamisile to autograph. The franchise also raffled off a free one-year Planet Fitness® Black Card membership and a gym essentials kit that included a VCU jersey.
Bamisile is a huge proponent of fitness and Planet Fitness, as both have helped him get through difficult times. When he received the news of his father’s heart surgery, fitness helped him.
“Fitness was a huge part of my mental health journey during a challenging circumstance. I am excited to partner with Planet Fitness, a place where I found support, to share my story and show others the accessibility and affordability of fitness, and its impact on mental and physical health,” said Bamisile.
Bamisile grew up in Chesterfield, Virginia, making him a huge inspiration to the local kids in the community, who want to grow up and play college sports like him. Many local kids were huge fans of Bamisile and asked him to sign the provided Hero cards and custom mini–PF® basketball stress balls, as well as personal items such as basketballs, jerseys and even their own sneakers.
Bamisile, a skilled guard on the VCU men’s team, has gotten a lot of positive attention for his talented skills on and off the court. On social media and during interviews, he is a big advocate for both mental and physical health, and he will continue to advocate for both through the partnership with Grand Fitness.
“While Joe is a student-athlete at VCU, he is also a Richmond native and well-connected to the community. Through this partnership, Joe can inspire and motivate locals to embark on their fitness journey to improve their physical and mental health at one of our six locations in the area,” said Vice President of Marketing at Grand Fitness Shannon Meyers.