Recognitions

United Fitness Partners Fitness Trainer Changes Life of Stroke Survivor

Oct. 16 marked a life-changing day for United Fitness Partners club member Dennis Deering. On that day in 2023, he suffered a stroke. He and his wife were watching television at home when he started showing signs of a stroke. His wife called 911, and they rushed to the hospital.

The doctors were able to save his life, but Deering had to stay at the hospital for months, unable to go home until after Christmas that year. Strokes are sometimes deadly, and while he luckily survived the incident, his body was not what it once was. He did not have use of his left hand and suffered balance issues. He also struggled to pick up things.

Deering had to work hard to recover from the stroke. Since February 2017, Deering has been a Planet Fitness® member on and off. Nearly a year and a half after his stroke, he rejoined at the gym as part of the Silver Sneaker program, which allows adults 65 and older to work out in the gym. Through the program, he was matched with a PF® trainer, Rae Cribbin, at United Fitness Partners’ Lubbock, Texas, club.

Cribbin spent hours researching different stroke rehab exercises to help Deering. Deering has been able to make incredible progress and reach new milestones in his fitness journey. It has been rewarding for both of them to see his progress.

“There was a big moment we had where he was pretty much doing a full range of motion, and after he left, I cried. I was so excited, I cried,” Cribbin said in a local news article.

Staff members at United Fitness Partners like Cribbin constantly ensure that their PF members are treated with kindness and that they have the support to reach their fitness goals. Cribbin and Deering still meet daily at Planet Fitness to work on Deering’s strength and mobility, and he continues to make considerable progress, thanks to her help.

Carolina Fitness Staff Show Support for One Another

Despite being a global brand, the Planet Fitness® family is a tight-knit community that deeply cares about each other. In September, John Russin, a general manager for Carolina Fitness, suffered a leg injury while playing on the group’s PF® softball team. However, people from the club he works at were more than willing to show they cared.

A Planet Fitness member visited Russin while he was in the hospital, cheering him up and providing a little company while he recovered. Additionally, Alex Choquette, president at Anchor Management Group, came all the way down from New Hampshire to visit Russin. Reid Wolfe, regional manager at Carolina Fitness, shared that a number of their members stopped him each week to ask how John was doing.

Russin has been an employee at Planet Fitness for the past three years and has cultivated strong relationships with his teammates and club members throughout his tenure. He has been working at the Ogden Plaza PF club in Wilmington, North Carolina, for a few months after transferring from the group’s Shallotte, North Carolina, PF location. In such a short time, Russin has won the hearts of many PF members and staff. These relationships have solidified his purpose and love for his job at Planet Fitness.  

“It was heartwarming to know that so many people from our team and even our members would take the time to come visit me in the hospital. I did not know the impact I had on our members of the club, and I can’t wait to get back into the gym and engage, engage, engage!” said Russin.

IGNITE Fitness Holdings Appoints Joe Pepe Jr. as New CEO

IGNITE Fitness Holdings has made exciting strides in its leadership suite. The company appointed Joe Pepe Jr. as chief executive officer in October. He will also serve on the company’s Board of Directors.

Pepe has made a huge impact on the company, working with the Planet Fitness® brand for more than 18 years. Most recently, he served as chief operating officer for IGNITE Fitness Holdings since 2019, helping with the company’s growth and leading the company’s expansion from 15 to 134 locations in the United States and Canada. By the end of 2025, the company plans to open five more clubs. Pepe replaced Ryan Berk, who served in the CEO role since February 2022.

After more than 18 years with the Planet Fitness brand, Joe Pepe Jr. was promoted to chief executive officer of IGNITE Fitness Holdings.

“On behalf of the board, I’m thrilled to congratulate Joe on his appointment as IGNITE’s next chief executive officer,” said Cathy Stauffer, chair of the IGNITE Fitness Holdings board, in a press release. “Joe’s track record of operational excellence, deep understanding of the Planet Fitness brand, and his authentic care for our people and culture make him uniquely qualified to lead IGNITE into its next phase of growth and success.”

On top of working with IGNITE Fitness Holdings, Pepe has been the chair of the PFIFC Member Experience Committee, where he partners with the Planet Fitness Club Support Center to elevate the member experience and club operations. 

“I am deeply honored to step into this role and continue building on IGNITE’s strong foundation,” said Pepe. “Our growth and success are powered by an extraordinary team whose passion for helping members live healthier lives inspires me every day. Together, we will continue to innovate and expand our reach to even more communities across North America.”