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Firefighter Climbs 110 Flights of Stairs at Planet Fitness Location to Honor Fallen Firefighters of 9/11

On Sept. 11, Jason Harding visited a local Planet Fitness to pay tribute to fallen first responders by climbing 110 flights of stairs in full gear.

On Sept. 11, Jason Harding visited a local Planet Fitness to pay tribute to fallen first responders by climbing 110 flights of stairs in full gear.

On Sept. 11, 2001, a series of terror attacks claimed the lives of 2,996 people and wounded over 6,000. That death toll included 343 firefighters. Since that day, the National Fallen Firefighters Foundation has sponsored stair climbs across the nation to commemorate and show support for the fallen first responders.

Jason Harding has participated in one of the annual stair climbs for the past four years, but when his work schedule prevented him from attending a stair climb in Knoxville, Tennessee, this year, he still found a way to show his support.

Before going into work on Sept. 11, Harding went to the nearest 24-hour fitness center and asked the front desk personnel if he could climb 110 flights of stairs in full gear to honor the fallen firefighters.

The Planet Fitness® in Maryville, Tennessee, obliged, and both members and staff were moved by Harding’s actions. Team member Lezlie Bauler, photographed Harding in action and posted the image to social media. By the end of the day the story had gone viral and has now been shared over 150,000 times.

“Many stated my act brought them to tears, but little do they know, their support did the same for me,” said Harding in a released statement. “I want to thank everyone that shared and commented in response to this post. It is proof that, although we seem divided as a country at times, we unite at the most crucial times.”

Harding was not previously a member of Planet Fitness, but Planet Fitness Growth Partners, which owns 46 clubs in Maryland, Tennessee, Washington, D.C., Florida and Washington, was so inspired it provided Harding and his wife a one-year, complimentary Black Card membership.

Everyone involved received overwhelming positive feedback with members expressing gratitude toward Harding and the Maryville PF staff.

“This humble act of honor and respect inspired so many. We are grateful to Jason Harding and to our team member, Lezlie Bauler, for going about this the right way and asking permission to take a photo and share with others,” said Chris Cavolo, principal at Planet Fitness Growth Partners. “There is such a bigger message and purpose here; we are just grateful to have been a part of it. God bless America and all the brave first responders.”

PF Michigan Group, LLC’s Planet Fitness Warriors Win Rally for Redford Challenge

The Planet Fitness Warriors gave a child waiting at a bus stop a toy for the Create Your Own challenge.

The Planet Fitness Warriors gave a child waiting at a bus stop a toy for the Create Your Own challenge.

On Aug. 13, Planet Fitness® employees took to the streets of Redford, Michigan, to shower the city with good deeds.

The four-person team, called the Planet Fitness Warriors, was participating in an event, Rally for Redford, coordinated by the Redford Jaycees. The first-time event was inspired by the Jaycees’ Pay it Forward campaign and encouraged teams to complete a series of good deeds in an allotted timeframe. Rally for Redford was the showcase event for the annual Jaycee Week, which is a series of community events.

“The goal of Rally for Redford was to simply spread positivity around Redford Township by paying it forward,” said Susan Dials, the event coordinator. “One random act of kindness can be the spark that changes someone’s day, and they, in turn, can positively affect another person’s day and the momentum can build.”

The Planet Fitness Warriors was one of seven teams given a list of 34 tasks to complete within three hours. The PF team was the only team to complete the entire list within the timeframe.

Dials approached Planet Fitness Redford to see if the franchise would be interested in the opportunity to support the community as a sponsor for the event. “We jumped at the opportunity to get involved with this unique event and decided it would be fun to form a team for the event as well,” said Karen Ryan who manages the PF Michigan Group, LLC location.

Not only did the event give the Planet Fitness team a chance to bond, it made the day of several Redford residents.

The Planet Fitness Warriors chose the Redford Grill & Bar as their favorite restaurant and gave a letter of appreciation to the owners.

The Planet Fitness Warriors chose the Redford Grill & Bar as their favorite restaurant and gave a letter of appreciation to the owners.

The tasks each had a corresponding hashtag, and teams were encouraged to post pictures with the hashtags to social media in an effort to further spread the good vibes.

A few of the challenges included: #DrivethruDonation, where teams were expected to pay for the car behind them in a restaurant drive-thru; #MovieMemories, where the Planet Fitness Warriors left a bag of popcorn on a Redbox machine; #RedfordRestaurants, where participants appreciated their favorite Redford restaurant with a handwritten note; #ChalkChivalry, where groups wrote encouraging chalk messages on the sidewalk throughout Redford; and #BookBuys, where teams paid for someone’s past due library fees.

For the #Createyourown task, the Planet Fitness Warriors bought a toy for a child waiting at a bus stop. “The #Createyourown was one of our favorites because it gave us a chance to be creative,” said Ryan. “One challenge that was difficult to complete, but especially fulfilling, was #ThanksVets, which is where we went to a vet’s house and personally thanked him for his service.”

Over 250 random acts of kindness were completed during the Rally for Redford event. The event was such a hit the Redford Jaycees plan to make it a reoccurring part of the annual Jaycee Week, and Planet Fitness Redford looks forward to participating in the coming years.

“One of PF Michigan Group’s core values is ‘people first.’ We are thrilled to see our managers and employees promoting these values within their surrounding communities. We applaud Karen and her team for their initiative and community outreach,” said Pete Hopkins, franchisee for PF Michigan Group, LLC, which owns 27 PF locations in Michigan and Ohio.

 

Planet Fitness Sponsors 2017 Louisville Triple Crown of Running Series

Continuing its history of local brand integration and community involvement, PF Louisville, LLC has signed on as the presenting sponsor of the 2017 Louisville Triple Crown of Running (LTCOR). The popular three-race, month-long series is an early spring fitness staple for many Louisville, Kentucky, runners and walkers. The LTCOR features the Anthem 5K Fitness Classic on March 4, the Rodes City Run 10K on March 18, and the Papa John’s 10 Miler on April 1.

The first leg of the Louisville Triple Crown of Running for 2016 took place on March 4.

The first leg of the Louisville Triple Crown of Running for 2016 took place on March 4.

“We are excited to welcome Planet Fitness® as our new title sponsor,” said Fred Teale, LTCOR spokesperson. “We think their focus on making fitness available to folks who may have never before belonged to a gym will help us continue to expand the number of participants in our three events.”

As presenting sponsor, PF Louisville was thrilled to align the Planet Fitness brand with such a respected race series, which has raised almost $2 million over the last decade for the local Crusade for Children. In addition to the LTCOR sponsorship, PF Louisville partners with organizations such as the University of Louisville Athletics, the Kentucky Derby Festival Mini and Full Marathon, Louisville-based IdeaFestival and many more.

Anthem 5K Fitness Classic 2016

“We’ve always been big believers in partnering with iconic community events that allow us to expose the Planet Fitness brand to a diverse audience,” said Rick Kueber, who along with his brother, David, leads the Louisville-based PF franchise. “This sponsorship gives us a great chance to bring the Triple Crown of Running closer to our members as well as reinforcing the PF brand to the casual runner or walker who takes part in these events.”

To activate the sponsorship within its clubs and welcome new members, all 10 Louisville-area Planet Fitness clubs will begin offering a seven-week training program in January that prepares all fitness levels to run or walk in the Anthem 5K. The Kueber brothers own four franchise companies that operate 29 Planet Fitness clubs in five states.

“We provide everyday people affordable access to great cardio and other workout equipment in a clean and judgement-free environment,” said Kueber. “We’re proud to partner with the Louisville Triple Crown of Running to give our current and future members another way to improve their health, no matter where they might be in their fitness journey.”

Plans are also underway for a December promotion aimed at recruiting new PF members with a reduced enrollment fee, as well as a discounted race entry fee, to better help those who have set taking part in a 5K as a goal but not had a way to reach it. For current members, communications will be geared toward those who have never taken part in the series and want to accomplish the goal of participating in a 5K.

The sponsorship also gives PF Louisville the opportunity to engage walkers and runners during the packet pickup process as well as distribute promotional materials and offers to participants and their families.