Michigan Franchisees Come Together for EcoMedia Project Benefiting Boys & Girls Clubs

Planet Fitness franchisees in Michigan have come together to collaborate on an EcoMedia project that is helping provide nutritious food for children attending area Boys & Girls Clubs. EcoMedia, a CBS program, takes a portion of every dollar an advertiser invests through the program and funds a community project in an underserved area.

Franchise groups PF Michigan Group, Bain Capital Double Impact and JACS Development, LLC were all involved in the project, which was able to offer food for 50 children per week for the remainder of the 2016-2017 school year.

“Our local advertising agency had been working with our local stations here in Detroit over the last couple of years on Planet Fitness®’ behalf .This year was the first year we had accrued enough funds to participate in an event,” said Chris Klebba, franchisee with Bain Capital Double Impact. “The way they collect for this program is they take 10 percent of incremental client spend and put in into an account. Our Planet Fitness Detroit account used $18,000, along with CBS62 and CW50, to execute an EcoMedia campaign benefiting a program with the Boys & Girls Clubs of Southeastern Michigan.”

The project provided children who were deemed at risk for hunger with a backpack filled with foods such as nuts, fruits and oatmeal to ensure the kids were still getting fed and had nutritious snacks on weekends when they don’t have the benefit of school-provided meals.

“We are so honored to be giving something back and supporting the communities that support us year in and year out,” said Klebba. “Donating the time, along with the funds, really connects the head to the heart quickly. Seeing these young people and handing them a backpack full of food that may be all they have to eat is incredibly moving.”

Starr Group Teams Up With Local College to Get Students Focused on Fitness

Two Planet Fitness® locations in Danville and Martinsville, Virginia, owned by Starr Group, have teamed up with a local college to make the cost of working out even more affordable.

When Katherine Pappas, associate director for the Graduate and Professional Studies (GPS) program at Averett University, reached out to her local gym to form a partnership, the clubs immediately jumped on the opportunity.

“Katherine reached out to me at our Danville location and asked if she could visit the club and set up a table to promote and attract interest from our members to Averett’s GPS program,” said club manager Misty Adams. “Katherine and I discussed a membership offer for the GPS students that would be affordable. Once she learned about the $10 membership, we decided to make it even more affordable by waiving the enrollment fee and giving them their first month free.”

The club invited Pappas to set up a table during the March pizza Monday, which provided the GPS program great exposure.

“We understand that college can be a very stressful time, and exercise is a great way to relieve stress,” added Adams. “The health benefits and the absence of a campus gym created the perfect partnership with Averett GPS students.”

In addition to partnering with Averett’s GPS program, the clubs have also been highly involved with Averett athletics for the past four years. PF® often provides game tickets at the front desk, and the football mascot will even visit the club from time to time to hand out tickets as well.

The clubs also donate $2,000 per year to the athletic teams and in return have a banner that is displayed on the football field and logos that can be seen on the digital scoreboard during football games.

“Averett’s GPS program seeks to partner with local businesses with which our missions align,” concluded Ron Lonzo, executive director of GPS enrollment. “The partnership with the Danville and Martinsville Planet Fitness locations will not only encourage people to live a healthy lifestyle, but also strive to meet their educational goals at a more affordable cost.”

PF Michigan Group Renovates Gym for Detroit Police

PF Michigan Group franchisees Bryan and Laura Rief renovated a gym for the Detroit’s 11th Precinct Police Department, which was unveiled during National Police Week May 16 at the precinct’s Health & Fitness Expo. 

After the loss of two colleagues in his precinct, neighborhood police officer Danyell Robinson Sr. was moved to reach out to the Riefs to see if they would be interested in helping the precinct update their current fitness room. Moved by his passion to educate his fellow officers on the importance of fitness and a healthy lifestyle, the Reifs obliged and agreed to not only update the equipment but to completely renovate the room.

“When we first saw the room they were using with torn-up benches, random weights and make-shift exercise equipment, we knew right away that we could give the space an overhaul,” said Laura Rief. “These men and women who serve us so well definitely deserved a better facility.”

Renovations of the space included all new flooring, a fresh coat of paint, mirrors and new lighting. The room was then outfitted with new Life Fitness cardio and strength equipment, along with new free weights, stretching mats, a cleaning station and a wall-mounted TV.

“We wanted to give the 11th Precinct a space that they would not only be proud of, but one that they could actually use with as wide a variety of exercise equipment that we could fit in the space,” added Laura.

During the expo, Renee Gray, the certified trainer from Planet Fitness® in Southfield, offered fitness tips and even ran through an exercise demonstration with a group of officers.

“Our police are under a lot of stress and work difficult schedules,” said Gray. “We know that getting exercise can help to reduce stress and heart disease. These men and women have enough things to worry about, and their health shouldn’t be one of them.”