CDM Fitness Holdings Expands Its Reach Outside of New England
This summer, CDM Fitness Holdings experienced significant growth. The group’s expansion took place by acquisition as well as opening new locations.
In May, CDM Fitness Holdings acquired 10 Planet Fitness® locations in the Seattle metro area from Lucky Star Enterprises. This acquisition allowed the group to expand outside of New England for the first time. The addition to CDM Fitness Holdings’ portfolio brings the franchise group to 69 locations total. The move includes clubs across the state of Washington, including Renton, Federal Way, Kent, Woodinville, Des Moines, Covington, Marysville, Auburn and Kent Valley.
On July 28, CDM Fitness Holdings opened the newest Planet Fitness club in Bellevue, Washington, with more than 17,000 square feet of space. The club features 72 pieces of cardio equipment, 86 pieces of strength and free weights equipment, free fitness training through the PE@PF program, dedicated stretching and abs area, training area equipped with the PF 30-Minute Express Circuit, private locker rooms, a Black Card Spa, four HydroMassage Loungers, a RelaxSpace Wellness Pod and more. Promotions for new members encouraged local residents to join the latest addition to CDM’s portfolio.
“As the largest health club provider in New England, CDM is grateful for this opportunity to continue a national presence for our brand and bring affordable access to fitness to the Pacific Northwest. We are actively seeking additional 15,000- to 20,000-square-foot spaces in the community to continue our growth,” said Bruce Edwards, CDM chief executive officer. “We’re excited about the expansion out of New England and will bring the same energy and effort to running amazing Planet Fitness clubs in Washington state.”