Eclipse Fitness hosted a pre-opening construction event July 12 for its new club in Carrollton, Georgia, a town about an hour west of Atlanta. The event helped create excitement amongst the local community about the new club. New and current members were welcome inside the club lobby to see what the gym looks like, as well as to explore the amenities offered.

Eclipse Fitness ran a special deal for those who joined during the event – $1 down and the first month free. Additionally, all new joins were placed into a raffle drawing to potentially win a wide range of prizes, including a Ninja Kitchen blender, Visa gift cards, AirPods and much more.

The pre-opening construction event included a lot of entertainment for those who attended, including a photo booth with props to take pictures. Everyone was able to compete to win one of the PF^®-branded prizes on the spinning wheel. Chick-fil-A brought its mobile food truck, and MAJIC 107.5 radio station set up its tent, gave four special shoutouts to Eclipse’s club opening and raffled off concert tickets.

Eclipse Fitness’s staff worked hard to make sure everyone felt welcome during the event. All staff members greeted customers at the front door and gave them a virtual tour of the gym on their iPads. Eclipse Fitness’s regional managers even cooked hot dogs for guests, making sure no one was hungry during the event. The staff’s hard work paid off, as there were 130 new joins from the event. A little over 200-250 people attended.

“The Eclipse team delivered an outstanding performance at the recent pre-opening construction event in Carrollton, Georgia. Thanks to a well-executed game plan and a strategic investment in event promotion, the day was a resounding success. The turnout exceeded expectations, and the event generated strong momentum heading into opening week,” said CEO of Eclipse Fitness Toby Hines. “Key to this success was early planning and clear role assignments for every team member. Regular strategy meetings ensured alignment, and the team’s full buy-in created a seamless experience – even with the large number of guests in attendance. The event not only showcased Eclipse’s operational excellence but also introduced a new playbook for future openings.”