Getting out into the community is a perfect way to market a new club opening. To tell more people about Flynn Group’s new Planet Fitness^® club opening, the franchise participated in a holiday parade held in Loganville, Georgia.

The City of Loganville’s Christmas Parade on Nov. 25 featured six of the group’s team members, who handed out candy canes and postcards, which promoted the new club opening and included details about the special pre-opening pricing. Hundreds of people were gathered along the full parade route.

The group’s Planet Fitness Loganville location opened Dec. 15, featuring a fully equipped Black Card Spa with massage chairs, tanning beds and booths, a Recovery Lounge, Wellness Pod and Total Body Enhancement. Thanks to Flynn Group’s involvement in the community, the Loganville club already has over 3,000 members.

“We love being able to participate in community events, especially when we are opening a new location. These grassroot events allow us the opportunity to connect with locals while bringing brand awareness to an area where we may not be well known,” said Regional Director of Operations with Flynn Group Emily Hastings.