Community involvement, especially with fitness-related events, is what Planet Fitness^® franchisees do best. On June 29, in Roswell, Georgia, Flynn Group attended the 2025 GA400 Century Bike Race, which brought in a large crowd of cycling fanatics. From 7 to 9:30 a.m., around 300 cyclists competed in multiple races, and community members came together to watch the action and cheer on the competitors. Those who attended were able to enjoy the food and beer trucks, as well as live music.

Flynn Group attended the event to get involved with the local community and share the benefits of being a member at Planet Fitness. Throughout the day, four of Flynn’s staff members spread awareness about PF^® at their tent, handing out PF swag giveaways, including drawstring bags, beach balls and water bottles. Hundreds of guests passed through the event throughout the day, making it the perfect opportunity for Flynn Group to find new potential members and interact with current PF members.

“The event had a great turnout. A lot of the guests who visited our table were current members of our club, so it was fun to interact and engage with them outside of our usual work environment while still helping bring brand awareness to those who were not so familiar with PF,” said Tuaka Jumbo, regional manager at Flynn Group.