Grand Fitness Celebrates Grand Openings, Club Reopenings

Since winter, Grand Fitness grew its location base a little bigger with the two new openings. Grand Fitness currently has 58 locations, but it will have 59 locations by late July and aims to open eight to 10 clubs by the end of 2022. The franchise group opened one club in Hackettstown, New Jersey, and has reopened Woodland Park in New Jersey.

On Feb. 16, Hackettstown celebrated the opening of its 14,000-square-foot location with a grand-opening event. Grand Fitness Vice President of Marketing Shannon Meyers kicked off the event with an interview with WMBC-TV. Following the interview, there was a ribbon-cutting ceremony with Hackettstown Mayor Jerry DiMaio, and attendees were able to put their names in a raffle to win a couple of free one-year Black Card memberships, as well as gym essentials kits. The club had around 50 attendees at the event who had the chance to spin the prize wheel to win Planet Fitness® swag and attend a 30-Minute Circuit class led by Planet Fitness trainers.

“The grand opening of Planet Fitness Hackettstown was not only exciting to us as a team but to the community. Members and prospects loved the thrill of spinning the prize wheel for PF® swag – the line was to the door,” said DonnaMarie Hendriksen, marketing coordinator at Grand Fitness. “The mayor of Hackettstown, Jerry DiMaio, and the council joined in on the Judgement Free Zone® fun after the ribbon cutting, along with reporter Burt Sempier from WMBC News. We look forward to many more grand-opening events in the near future.”

Grand Fitness also reopened the Woodland Park location, which closed in September 2021 due to damage from Hurricane Ida and remained closed through March. On April 7, the 16,000-square-foot club had a grand-reopening event after a successful renovation.

All members and non-members were invited to attend the ribbon-cutting ceremony with Woodland Mayor Keith Kazmark and committee members, spin the prize wheel for Planet Fitness swag and enter a raffle for a chance to win prizes. The raffle prizes included free one-year PF Black Card memberships, a customized Yeti® and gym essentials kits. After the raffle winners were announced, a fitness trainer led a 30-minute workout class for all attendees.