IGNITE Fitness Holdings has made exciting strides in its leadership suite. The company appointed Joe Pepe Jr. as chief executive officer in October. He will also serve on the company’s Board of Directors.

Pepe has made a huge impact on the company, working with the Planet Fitness^® brand for more than 18 years. Most recently, he served as chief operating officer for IGNITE Fitness Holdings since 2019, helping with the company’s growth and leading the company’s expansion from 15 to 134 locations in the United States and Canada. By the end of 2025, the company plans to open five more clubs. Pepe replaced Ryan Berk, who served in the CEO role since February 2022.

“On behalf of the board, I’m thrilled to congratulate Joe on his appointment as IGNITE’s next chief executive officer,” said Cathy Stauffer, chair of the IGNITE Fitness Holdings board, in a press release. “Joe’s track record of operational excellence, deep understanding of the Planet Fitness brand, and his authentic care for our people and culture make him uniquely qualified to lead IGNITE into its next phase of growth and success.”

On top of working with IGNITE Fitness Holdings, Pepe has been the chair of the PFIFC Member Experience Committee, where he partners with the Planet Fitness Club Support Center to elevate the member experience and club operations. 

“I am deeply honored to step into this role and continue building on IGNITE’s strong foundation,” said Pepe. “Our growth and success are powered by an extraordinary team whose passion for helping members live healthier lives inspires me every day. Together, we will continue to innovate and expand our reach to even more communities across North America.”