Jost ADK Promotes Judgement Free Ideals with Denver Pride
As home of the Judgement Free Zone®, Planet Fitness® strives to create a community where everyone is included and feels like they belong – inside and outside its fitness clubs. One way the brand commits to this idea is to support Pride Month. After a two-year absence due to the pandemic, the Denver Pride Parade and festival finally returned June 25-26. Jost ADK Inc. and the Colorado Collective sponsored and participated in the event, showing their support for Denver Pride.
Jost ADK and the Colorado Collective, which is an informal organization made up of all seven ownership groups in Colorado, participated in the event at the Corporate Sponsorship level. The group had two Planet Fitness pink jeeps in the parade and handed out 1,000 rainbow-colored Planet Fitness koozies along the parade route.
Jost ADK and the Colorado Collective have been sponsors and participants of the Pride Parade since 2016. The group strongly supports the Denver Pride festivities every year because they believe it aligns with the PF® judgement free, all-inclusive philosophy. Jost ADK and the Colorado Collective looks forward to participating with the parade and festival next year!
Ever since 1975, the Denver Pride Parade has occurred, spanning 14 blocks of Colfax Avenue from Cheesman Park to the Civic Center. This year, the Denver Pride Parade had many participants celebrating Pride Month. Over 100,000 people attended the parade and Pride Festival throughout the weekend. Jost ADK and the Colorado Collective had over 25 attend and walk in the parade this year.
“After a two-year pandemic hold, the Colorado Collective is very pleased to participate in the Denver Pride Parade and proud to be joined by Colorado Gov. Jared Polis for a quick chat and picture during the parade,” said Horquidea “Kiki” Mannshardt, director of operations at Jost ADK.
Jost ADK also showed its support for Pride Month by having Pride Week June 20-26, in which team members in all nine of its clubs were allowed to wear something colorful at work. Team members loved being able to show their pride!