Michigan Franchises Get a Head Start for Walk for Wishes with Two Memorable Pre-walk Fundraising Events
EPIC Fitness was the presenting sponsor for the eighth annual Walk for Wishes, held on May 6. The annual event helps raise money for the Make-A-Wish Foundation, which gives life-changing wishes to children with critical illnesses.
EPIC Fitness and Impact Fitness had a goal of raising $125,000 this year. In the eight years the groups have participated in Walk for Wishes, they have managed to raise over $650,000 for the cause. This has led to the granting of about 65 wishes for children in need – changing these children’s lives for the better. The group partnered with Jay Towers from 100.3 and FOX2 Detroit to help promote the walk.
The co-op held two different pre-walk fundraisers to further support Make-A-Wish. One event was held by Impact Fitness in Canton, Michigan. The other event was hosted by EPIC Fitness in Warren, Michigan. EPIC Fitness hosted the pre-walk, in-club fundraiser in April to raise awareness of the Make-A-Wish Foundation and to help increase donations. During the event, Hollywood actor James Jude Courtney, more commonly known as Michael Meyers from the “Halloween” movie series, made an appearance.
Courtney is a longtime Planet Fitness® member in his hometown gym in South Carolina. His filmmaking and appearance schedule causes him to have to travel across the country. He shared that having a Planet Fitness Black Card allows him to stay fit, even with his jam-packed work and travel schedule.
Courtney offered to make an appearance to help raise money for Walk for Wishes. He signed autographs and took pictures with attendees. Staff members who raised more than $1,000 for the walk were welcome to meet with him at a staff lunch. They were able to hear stories about the actor’s time in Hollywood. Additionally, for each dollar a staff member raised, they received a ticket to enter one of the raffles, which included prizes for Tigers baseball tickets, a one-year pass to the local zoo and Taylor Swift concert tickets.
Additionally, EPIC Fitness Group owner Bryan Rief had the opportunity to appear on two major Detroit news stations and on the radio alongside Courtney. Courtney’s appearance at the Planet Fitness in-club, pre-walk fundraiser helped raise even more money for Walk for Wishes.
“We have been sponsoring Walk for Wishes for several years, and each year it gets better. Our friends at iHeart Media are always thinking of new ways to increase participation from their listeners. These events accomplished that – we welcomed many people into our gyms who were unfamiliar with our Make-A-Wish partnership and who walked away with an appreciation for what this organization means to so many,” said Vice President of Marketing for EPIC Fitness Mary Scott.