There is no question that the heart is an essential organ that keeps the human body going, so National Heart Month in February is an important time of raising awareness – and funds – to support heart health. National Fitness Partners wanted to support this effort, so they mobilized to put on fundraisers to help the American Heart Association and a local nonprofit, the Peyton Walker Foundation.

The clubs put up signs to let members know about the importance of heart health and the value of exercise. “We had infographics and displays set up in each of our 96 clubs that addressed the risks and factors associated with heart disease and how staying active helps lower the risk,” explained Jenna Iorfida, marketing project manager for National Fitness Partners.

To encourage members to donate to the fundraiser, the group put on a raffle for a one-year Black Card Membership; participants were entered into the raffle when they gave any amount. The group raised $6,100 for the American Heart Association and $1,000 for the Peyton Walker Foundation. The money is to help fund scientific research that supports stronger, healthier communities.

The AHA expressed their thanks to Planet Fitness for the support. Ann Shields, development director of the Harrisburg, Pennsylvania, AHA chapter, said, “Thank you to the Planet Fitness team for believing in the mission of the American Heart Association and putting your hearts into raising funds through your Life Is Why campaign. Your support helps our efforts to fund breakthroughs in research and life-saving technology, as well as other advancements and the American Heart Association’s programs and initiatives.”

The effort to raise money for heart health proved to be a rewarding one, and it appears that this will not be a one-time occurrence for National Fitness Partners. Iorfida said, “Our staff and members all enjoyed this initiative and are looking forward to getting involved again next year!”