PF Detroit Co-Op Runs Detroit Fitness Challenge
After a two-year hiatus due to COVID restrictions and health safety concerns, Planet Fitness® Detroit Co-Op brought back its Detroit Fitness Challenge April 30. The fitness challenge included Planet Fitness’ brand ambassadors from five of Audacy’s radio stations in Detroit, who on the day of the challenge completed a 60-minute total strength and cardio workout. When they completed the indoor triathlon, EPIC Fitness presented the Boys & Girls Clubs of Southeast Michigan with a $10,000 donation.
On the day of the event, EPIC Fitness welcomed the public to attend the Detroit Fitness Challenge at the Warren, Michigan location to enjoy food, cheer on the fitness participants and enter to win prizes. Mascots from the Detroit Pistons and Detroit Tigers also came out to entertain the children who attended.
The challenge was designed to push each of the radio personalities to reach their specific fitness goals and cater to their physical capabilities. Leading up to the fitness event, they worked on building endurance and strength alongside Planet Fitness trainers throughout the first quarter. Earlier this year, EPIC Fitness built a mini–Judgement Free Zone® at the station, which allowed Planet Fitness trainers to visit the station and work with the personalities in addition to the radio personalities working out in fitness clubs around town.
EPIC Fitness started the Detroit Fitness Challenge in 2019, and the franchise group hopes to make it an annual event after seeing the success of this year’s joint effort with Impact Fitness.
“We are very appreciative of our partnership with the Audacy stations here in Detroit. This program allows us to tie together our brand message of the importance of fitness with our passion for improving our community. All money we donated will go directly to bullying prevention programs at the Boys & Girls Clubs of Southeast Michigan. We couldn’t be more pleased with how this turned out and are grateful for how hard this group of partners worked to make this program a success,” said Vice President of Marketing for EPIC Fitness Mary Scott.