On March 18, Pinnacle Fit Clubs spread good luck by serving as the presenting sponsor for the inaugural St. Paddy’s Day Kids’ Parade in Brandon, Mississippi. The parade was a sea of green and gold, as children and their families decorated bikes, tricycles and wagons in honor of St. Patrick’s Day. More than 200 children and their families participated in the event.

Participants were encouraged to go green by decorating their wheeled vehicles, as well as wearing a green outfit, wig, hat, etc. for the occasion. The parade included a coffee trailer, face painting for kids, bounce houses, a DJ and lots of St. Patrick’s Day-themed decorations.

The franchise group had an activation team there to spread the news about their soon-to-be-open club in Brandon. The staff handed out PF^®-branded items and prizes to the parade’s participants. Attending team members were Brandon General Manager Colton Branch, Byram GM Cedric Crowell, Pearl GM Kat Cawthon, Jackson GM Paola Martinez and Byram Assistant General Manager Marosco Thorne. The activation team was on-site for the entire event to share the perks of being a PF member.

“We are opening up a location in Brandon soon, and this was a great way to get out and be part of the community prior to that,” said District Manager Mike Woolsey. “We had the chance to meet a lot of parents who were interested to learn about Planet Fitness^®, and we believe strongly that being involved in the community is critical to the success of our clubs.”