Pinnacle Fit Clubs Shuffle into Springtime
Pinnacle Fit Clubs shuffled into springtime at the 2023 Bank of America Shamrock Shuffle. The Shamrock Shuffle brought about 27,000 participants into downtown Chicago on a cold March morning. Participants pushed through the light snow to the finish line in the 8K run and the 2-mile walk.
As a sponsor for the event, Planet Fitness® and the franchise group received a lot of marketing and were featured in pre-race packets, packet pickup, online, social media, email blasts and post-race announcements. Pinnacle Fit Clubs has 34 clubs in the Chicago area, and this large event helped bring attention to those locations.
Pinnacle team members participated in the shuffle and several others worked at the event. During the shuffle, PF®-branded swag was handed out, including shirts, hats, bottles and more. The shufflers were quick to swoop in and grab the items, which ran out within an hour of the start of the event.
“The Shamrock Shuffle kicks off the Chicago running season, and this year the sold-out event had more than 27,000 shufflers adorned in green running or walking through the downtown city streets,” said former Director of Communications Chris Short. “It’s an amazing event to sponsor here in Chicago, but even more fun to participate in. Everyone on our team loved the experience!”