Pinnacle Service Brands continued its partnership with the Illinois High School Association (IHSA), serving as the official athletic sponsor for the IHSA wrestling championships. Through the partnership, Planet Fitness^® was featured on in-stadium video boards across the University of Illinois’ wrestling arena. Between wrestling matches, announcements were made over the public PA system about the $10 PF^® offer.

Because of its partnership with IHSA, Pinnacle Service Brands also served as the official fitness partner of the boys’ and girls’ Illinois state basketball championships. The team visited several basketball games, including the girls’ championships that took place March 2-4 at CEFCU Arena in Normal, Illinois, and the boys’ championships March 9-11 at the Assembly Hall in Champaign, Illinois. These games included teams from all over the state. There was in-stadium signage and public service announcements during the games.

Pinnacle Service Brands also featured on-site activations and prize giveaways at the games. The group gave away items, such as PF-branded shirts, hats and bottles. The franchise’s table was so popular it ran out of items to give away at both tournaments.

“Our teams did an excellent job of representing the Planet Fitness brand and had amazing interactions with IHSA fans at all three major events,” said Chris Short, former director of communications and external engagement. “We are proud to be the official partner of the IHSA and would like to congratulate all these young athletes for their amazing accomplishments.”