Members at Planet Fitness^® Detroit Co-Op, EPIC Fitness and Impact Fitness, busted a move during the groups’ dance contest in the Novi, Michigan, club on April 12. It was very clear from the beginning that the members were brimming with talent.

The Dance Your Way to $10K contest started with a month long in-club, radio and social media campaign, where participants had the chance to show their best dance moves in a 60-second video clip uploaded on social media. The judges narrowed down the contestants to nine finalists who danced their hearts out during the contest on April 12. Then, on the day of the contest, one other finalist was invited to compete.

The contestants all had to be at least 18 years old to compete. No teams were allowed, and the contestants couldn’t be related to any PF^® employees. Those who competed came from all over Michigan to show off their dance skills. The dance contest was a great way to add some fun competition and draw interest to Planet Fitness. There were well over 100 people who came out to watch the dance contestants perform.

The competition was fierce, but in the end, judges chose Jayla Byrd from Pontiac, Michigan, as the contest winner, awarding her the $10,000 cash prize. Byrd is an experienced dancer, as she has been dancing since the age of 3 and has competed nationally as part of the Wayne State University Dance Team.

“We are always challenging our partners to think creatively to draw people to our brand.  The dance contest captured attention by offering a huge prize and kept people engaged through entertainment and fun,” said Mary Scott, vice president of marketing for EPIC Fitness.