Planet Fitness Detroit Co-Op Spreads Holiday Cheer
The Planet Fitness® Detroit Co-Op, which includes EPIC Fitness and Impact Fitness, sponsored two initiatives with iHeart Media in Detroit for the holidays. EPIC Fitness was a lead sponsor for Jay’s Juniors trip, which gave a fully paid trip to Walt Disney World for children with serious medical conditions and their families. Those chosen were able to visit Disney World for a week in December.
Jay Towers, the host of 100.3 at iHeart Media in Detroit, organized the event. The franchise group’s sponsorship of Jay’s Juniors was $60,000. The franchise group has supported this initiative for many years, but the trip was unable to happen in 2020 or 2021 due to COVID.
“Taking 25 children with life-altering or life-threatening illnesses and their families on an all-expenses paid trip to Disney World at Christmastime is no easy task. It takes a year to plan, and you need to have partners who understand that their contribution and commitment is life changing for these families. Thankfully with Jay’s Juniors, I’m fortunate enough to have that with Planet Fitness. They are more than just a financial partner, they are family. Our listeners in Detroit know that this program doesn’t happen without Planet Fitness,” said Towers.
The PF® franchise groups also gave a donation to iHeartRadio’s Mojo in the Morning’s “Breaking and Entering” holiday feature. In the month of December, Mojo and his team sneaked into the home of a family in need and surprised them with Christmas gifts and more. The franchise group donated $7,000 to the cause.
“With Planet Fitness’s support, we are able to help those who really need it during the holiday season,” said Alisha Bailey, senior account manager at iHeart Media.