Planet Fitness Donates to BGCA During Open House
The Planet Fitness® in Pompano Beach, Florida, gave those looking for a total-body workout a great new option – the 360. Held in Planet Fitness Plaza, the location hosted an open house to showcase the addition of the equipment to the Broward County market.
The PF® club celebrated the open house alongside the Boys & Girls Clubs of Broward County, donating $500 to the Pompano Beach center. The Boys & Girls Clubs of Broward County serves over 12,500 youth between the ages of 6-18 each year through 11 clubs and one teen center in Deerfield Beach, Pompano Beach, North Lauderdale, Lauderhill, Ft. Lauderdale, Davie, Hollywood and West Park.
“We always enjoy incorporating the BGC whenever we can,” said Danielle Monroy, marketing director for Planet Fitness Growth Partners in Florida. “We are currently in discussions to use our renovation in North Miami Beach to facilitate a mini Judgement Free Zone® in the South Broward Boys & Girls Club.”
News of the open house was spread throughout local publications, and more than 250 current and prospective members enjoyed food, fun, raffles and games during the open house celebration.
In the challenging Florida market, Planet Fitness Growth Partners deploys community and grassroots marketing efforts to differentiate PF products and services. “Aside from open houses, we utilize street teams, are active members in the chambers and engage as many community events as possible,” Monroy said. “While driving revenue is a high priority, brand building continues to stay top of mind, and in our experience, moving the small dirt (community marketing), in the long run, will pay dividends for the brand.”