Chicago may be the Windy City, but PLNTF Holdings and the participants in the 41^st Bank of America Shamrock Shuffle had nothing but pleasant weather for the annual St. Patrick’s Day event.

PLNTF Holdings was one of the sponsors of the race, which included pre- and post-race advertising and promotions. The Shamrock Shuffle consisted of an 8K run and a two-mile walk. More than 20,000 people in attendance donned varying shades of green in celebration of the holiday.

A handful of members of the PLNTF Holdings team participated in the race and attended a post-event reception in the hospitality tent next to Buckingham Fountain in Grant Park. The Shamrock Shuffle is one of Chicago’s longest running and most respected traditions. Planet Fitness^® members qualified for a $10 discount if they wanted to participate in the race.

Participation in longtime community traditions and large-scale events is the perfect way to increase Planet Fitness’ exposure and make the competition green with envy!