PLNTF Holdings Lends Support to Chicago’s Shamrock Shuffle

Chicago may be the Windy City, but PLNTF Holdings and the participants in the 41st Bank of America Shamrock Shuffle had nothing but pleasant weather for the annual St. Patrick’s Day event.

PLNTF Holdings was one of the sponsors of the race, which included pre- and post-race advertising and promotions. The Shamrock Shuffle consisted of an 8K run and a two-mile walk. More than 20,000 people in attendance donned varying shades of green in celebration of the holiday.

A handful of members of the PLNTF Holdings team participated in the race and attended a post-event reception in the hospitality tent next to Buckingham Fountain in Grant Park. The Shamrock Shuffle is one of Chicago’s longest running and most respected traditions. Planet Fitness® members qualified for a $10 discount if they wanted to participate in the race.

Participation in longtime community traditions and large-scale events is the perfect way to increase Planet Fitness’ exposure and make the competition green with envy!