PLNTF Holdings Partners with Illinois High School Association
Planet Fitness® strives to promote healthy habits for its members, especially for its younger members. Establishing good exercise habits early can greatly benefit a person’s health. Planet Fitness’ High School Summer Program is just one of the ways the brand creates healthy habits early on for members. PF® franchisees also strive to promote health in teens in other ways.
For example, PLNTF Holdings partnered with the Illinois High School Association as an official fitness partner of IHSA, promoting football rivalries and the 2022-2023 basketball, wresting and football state championships. In the “IHSA Football Rivalry Series presented by Planet Fitness” initiative, there were six marquee matchups throughout the fall season that include PF in-venue signage, PA announcements, on-site activation, social and digital amplification and on-field presentations. The partnership allowed for the area’s high school sports to be promoted and also offered a great advertising opportunity for Planet Fitness.
“We pride ourselves on being very involved in the communities where we have clubs and what better way to establish strong community bonds than through being involved with high school athletics,” said Chris Short, director of communications for PLNTF Holdings. “Having our teams on-site to interact face-to-face with coaches, teachers, students and parents is invaluable in establishing a great relationship in a location.”
PLNTF Holdings signed the deal for one year, with an option for a second year. The first year will end just as Planet Fitness approaches the next version of HSSP in 2023. At that time, the franchise group will decide whether to renew again based on the results of the program. This is the first time PLNTF Holdings has partnered with IHSA.
“This is a perfect extension of the work we put into the HSSP program and securing the designation as the official partner of the IHSA is an extremely powerful marketing position for us to attain,” said Ed Bourelly, vice president of marketing for PLNTF Holdings.