PLNTF Holdings Steps Up to the Plate With Run Your Sox Off Sponsorship
PLNTF Holdings went to bat for local charities in Chicago this past summer, serving as the presenting sponsor of the 2022 Run Your Sox Off fundraiser, an annual race that includes a 5K run or a one-mile walk for participants. The Chicago White Sox Major League Baseball team hosted the race at Guaranteed Rate Field, and the money raised went to the Chicago White Sox Charities, which supports numerous Chicago-based organizations.
More than 1,600 runners and walkers participated in the race, and roughly 1,000 spectators cheered people on the sidelines. Several members of the PLNTF Holdings team ran in the race, including Chris Short, Rachel Fierro, Carl Westmoreland, Melvin Vega, Lajuwon Farley, Steven Luna, Dylan Lisciandrello, Joel Saucedo, Carly Becker, Hand Espinoza and Anel Solorzano.
In addition, Rachel Fierro worked in the Planet Fitness® booth on the concourse after the run with Adriane Gil-Ramos, Eric Buskus, Julie Rebolledo and Angelica Portalatin. At the booth, the PLNTF team had a prize wheel where winners took home Planet Fitness branded items. Many people were excited to win PF® prizes, leading to a long line for the PLNTF booth. More than 1,000 people spun the prize wheel!
Planet Fitness also received recognition throughout the race with PF branding displayed throughout the ballpark via the White Sox’s large screen LED monitors.
Chris Short, director of communications and external engagement at PLNTF Holdings, said PLNTF loved being a sponsor of the event. This year was the first time the franchise group was the event’s sponsor, and they hope to be a sponsor again next year.
“We felt like this was a great way to be involved in an event that enabled us to reach thousands of potential members who like to be active in the Chicago area, while also doing something for a good cause in that all of the proceeds went to Chicago White Sox Charities,” Short said. “The recognition the Planet Fitness name received via advertising and marketing both ahead of the event and during the race was outstanding. The Planet Fitness name was everywhere!”