On Oct. 26, approximately 200 people came out to a Savannah, Georgia, Planet Fitness® to celebrate the club’s grand opening. The new location, owned by Anchor Management Group, hosted a Halloween luau, which included live music, hula dancers, food vendors and prizes. Prizes included two one-year memberships, camping chairs, gym bags, tote bags and items donated from the vendors at the event.
“I think the event really showcased what Planet Fitness is all about,” said Operations Manager Joseph Pilotte. “We are a fun, energizing, community-based product that allows people to change their lives, relax and, of course, burn some calories while reaching their goals.”
Prior to the grand opening, the club had 848 presale memberships with 95.5 percent being Black Card Members. Within a week of being open, the club had bumped its membership total up to 2,759.
“This grand opening for us was an amazing experience. We outsourced the event to a local event planner who was well connected within the community and it showed,” added Pilotte. “We believe the event created a buzz surrounding PF throughout the local business community, and it was very well received by our members who were coming in.”
Pilotte notes that there was a lot of participation with Halloween costumes, and some of the crowd favorites included King Tut, a Cubs fan and a pirate. The event promotion also encouraged attendees to bring non-perishable food items for the Second Harvest Food Bank, and approximately 100 pounds of food was donated.