Continuing its history of local brand integration and community involvement, PF Louisville, LLC has signed on as the presenting sponsor of the 2017 Louisville Triple Crown of Running (LTCOR). The popular three-race, month-long series is an early spring fitness staple for many Louisville, Kentucky, runners and walkers. The LTCOR features the Anthem 5K Fitness Classic on March 4, the Rodes City Run 10K on March 18, and the Papa John’s 10 Miler on April 1.
“We are excited to welcome Planet Fitness® as our new title sponsor,” said Fred Teale, LTCOR spokesperson. “We think their focus on making fitness available to folks who may have never before belonged to a gym will help us continue to expand the number of participants in our three events.”
As presenting sponsor, PF Louisville was thrilled to align the Planet Fitness brand with such a respected race series, which has raised almost $2 million over the last decade for the local Crusade for Children. In addition to the LTCOR sponsorship, PF Louisville partners with organizations such as the University of Louisville Athletics, the Kentucky Derby Festival Mini and Full Marathon, Louisville-based IdeaFestival and many more.
“We’ve always been big believers in partnering with iconic community events that allow us to expose the Planet Fitness brand to a diverse audience,” said Rick Kueber, who along with his brother, David, leads the Louisville-based PF franchise. “This sponsorship gives us a great chance to bring the Triple Crown of Running closer to our members as well as reinforcing the PF brand to the casual runner or walker who takes part in these events.”
To activate the sponsorship within its clubs and welcome new members, all 10 Louisville-area Planet Fitness clubs will begin offering a seven-week training program in January that prepares all fitness levels to run or walk in the Anthem 5K. The Kueber brothers own four franchise companies that operate 29 Planet Fitness clubs in five states.
“We provide everyday people affordable access to great cardio and other workout equipment in a clean and judgement-free environment,” said Kueber. “We’re proud to partner with the Louisville Triple Crown of Running to give our current and future members another way to improve their health, no matter where they might be in their fitness journey.”
Plans are also underway for a December promotion aimed at recruiting new PF members with a reduced enrollment fee, as well as a discounted race entry fee, to better help those who have set taking part in a 5K as a goal but not had a way to reach it. For current members, communications will be geared toward those who have never taken part in the series and want to accomplish the goal of participating in a 5K.
The sponsorship also gives PF Louisville the opportunity to engage walkers and runners during the packet pickup process as well as distribute promotional materials and offers to participants and their families.