pf

Planet Fitness Donates to BGCA During Open House

The Planet Fitness® in Pompano Beach, Florida, gave those looking for a total-body workout a great new option – the 360. Held in Planet Fitness Plaza, the location hosted an open house to showcase the addition of the equipment to the Broward County market.

The PF® club celebrated the open house alongside the Boys & Girls Clubs of Broward County, donating $500 to the Pompano Beach center. The Boys & Girls Clubs of Broward County serves over 12,500 youth between the ages of 6-18 each year through 11 clubs and one teen center in Deerfield Beach, Pompano Beach, North Lauderdale, Lauderhill, Ft. Lauderdale, Davie, Hollywood and West Park.

“We always enjoy incorporating the BGC whenever we can,” said Danielle Monroy, marketing director for Planet Fitness Growth Partners in Florida. “We are currently in discussions to use our renovation in North Miami Beach to facilitate a mini Judgement Free Zone® in the South Broward Boys & Girls Club.”

News of the open house was spread throughout local publications, and more than 250 current and prospective members enjoyed food, fun, raffles and games during the open house celebration.

In the challenging Florida market, Planet Fitness Growth Partners deploys community and grassroots marketing efforts to differentiate PF products and services. “Aside from open houses, we utilize street teams, are active members in the chambers and engage as many community events as possible,” Monroy said. “While driving revenue is a high priority, brand building continues to stay top of mind, and in our experience, moving the small dirt (community marketing), in the long run, will pay dividends for the brand.”

in Uncategorized  by 20 Jul 2017

Michigan Franchisees Come Together for EcoMedia Project Benefiting Boys & Girls Clubs

Planet Fitness franchisees in Michigan have come together to collaborate on an EcoMedia project that is helping provide nutritious food for children attending area Boys & Girls Clubs. EcoMedia, a CBS program, takes a portion of every dollar an advertiser invests through the program and funds a community project in an underserved area.

Franchise groups PF Michigan Group, Bain Capital Double Impact and JACS Development, LLC were all involved in the project, which was able to offer food for 50 children per week for the remainder of the 2016-2017 school year.

“Our local advertising agency had been working with our local stations here in Detroit over the last couple of years on Planet Fitness®’ behalf .This year was the first year we had accrued enough funds to participate in an event,” said Chris Klebba, franchisee with Bain Capital Double Impact. “The way they collect for this program is they take 10 percent of incremental client spend and put in into an account. Our Planet Fitness Detroit account used $18,000, along with CBS62 and CW50, to execute an EcoMedia campaign benefiting a program with the Boys & Girls Clubs of Southeastern Michigan.”

The project provided children who were deemed at risk for hunger with a backpack filled with foods such as nuts, fruits and oatmeal to ensure the kids were still getting fed and had nutritious snacks on weekends when they don’t have the benefit of school-provided meals.

“We are so honored to be giving something back and supporting the communities that support us year in and year out,” said Klebba. “Donating the time, along with the funds, really connects the head to the heart quickly. Seeing these young people and handing them a backpack full of food that may be all they have to eat is incredibly moving.”

in Uncategorized  by 29 Jun 2017