PFIFA

PFGP Shoots Hoops with Local Boys & Girls Club

PFGP_1Planet Fitness Growth Partners (PFGP) hosted a “Planet Fitness®/Boys & Girls Club Basketball Jamboree” in coordination with the Boys & Girls Club (BGC) of Cleveland, Tennessee, March 16, at the Cleveland BGC facility. Around 350 children from the four Cleveland-area BGC’s gathered in the gymnasium with nine teams participating in the tournament.

This jamboree was an effort to support the newly established Judgment Free Generation™ to combat bullying and judgement faced in today’s teen culture.

“I am incredibly proud of our team. I expressed my desire to have our Tennessee team be an early adopter of this charity effort and to embrace it with wide open arms – and next thing I know, they had this all put together! I am amazed and humbled by the passion and selflessness of our team in wanting to make a positive difference in the communities that Planet Fitness Growth Partners calls home,” said Chris Cavolo, chief operating officer of TN/WA Planet Fitness Growth Partners.

PFGP_4The festivities began as soon as the children ran through the doors of the cafeteria to the BGC club, with the PF® team greeting them with pizza, cookies and drinks. The BGC staff ensured that the children rarely get pizza, so this was a huge treat to young group. After the deliciously cheesy snack, it was finally game time!

“These kids had fun; they were competitive and they were awesome at basketball! This was a powerful experience for our volunteering managers from PFGP Tennessee clubs. These children were so appreciative and happy for us doing something as small as a basketball tournament that it really put things into perspective,” continued Holly Berens, Tennessee Planet Fitness Growth Partners operations support coordinator. “Having the kids approach our team and say ‘I wish this day would never end!’ and ‘This is the best day ever!’ made this experience so rewarding.”

PFGP_5The children left that day with Planet Fitness T-shirts, medals and full bellies, but more importantly, they left with smiles that the PF team will never forget. PFGP plans to continue representing the Judgment Free Generation by co-hosting another tournament in Jackson, Tennessee, April 1, and sending trainers in to teach exercises once a month.

in Uncategorized  by 06 Sep 2016

Planet Fitness® Announces Partnership with Kansas City Royals

PFKC Inc. announced that it is the 2016 team sponsor and “Official Fitness Partner” of the two-time World Series champions, the Kansas City Royals. By sponsoring one of America’s most-loved professional sports, Planet Fitness® is reinforcing its commitment to keeping the Kansas City community active, healthy and engaged throughout baseball season.

“We are pleased to welcome Planet Fitness to our family of sponsors and look forward to working with them to bring more fans closer to the game in unique ways,” Mike Bucek, Royals Vice President of Marketing and Business Development, said about the new partnership.

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The Royals Kaufmann Stadium, home of the Kansas City Royals, will feature Planet Fitness sponsorship signs at all 81 home games in the 2016 season.

This exciting partnership includes Planet Fitness signage placement near the fountains at all 81 home games in the Royals Kaufmann Stadium. Even if one cannot physically make it to the stadium, the games can be watched during regular season games, which are produced by FOX Sports Kansas City in high definition and telecasts are available in Kansas City, Kansas, western and central Missouri, Nebraska, Iowa, Arkansas and Oklahoma. Additionally, PFKC will be the exclusive sponsor of the seventh inning stretch during each broadcast on the Royals Radio Network. The Royal’s network currently hosts 74 affiliates across the region and is the highest-rated Kansas City program when on the air.

“The Planet Fitness mission is to provide a high quality workout experience at an exceptional value. For only $10 a month, members can experience a hassle free, non-intimidating environment. Partnering with the Royals brings that to a whole new level,” said Brad Henson, chief operations officer of PFKC Inc.

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L-R: PFKC franchisees Greg and Brad Henson, PFKC senior manager Tiernie Darr and Vice President of Operations Seth Henson with the Royals’ World Series trophy.

in Uncategorized  by 30 Aug 2016

University of Louisville Cardinals Fly in to the Purple Planet

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Fans lined up at Planet Fitness Louisville Middletown to meet University of Louisville stars Damion Lee and Trey Lewis.

Longtime supporters of the University of Louisville (UofL), PF Louisville LLC hosted a post-season autograph session with UofL basketball players Damion Lee and Trey Lewis, March 11, from 4-6 p.m. The two-hour event drew more than 500 fans to the group’s Louisville Middletown Planet Fitness®.

“We’re firm believers in aligning our brand and clubs with the community’s influencers,” said Rick Kueber, PF Louisville CEO. “On top of that, this was a great opportunity for us to give our members and prospective members a chance to meet two outstanding young men.”

The Louisville program is annually one of the top draws in college basketball averaging more than 22,000 fans per home game. Lee and Lewis led the University of Louisville Cardinals to a 23-8 regular season record and #16 ranking by the Associated Press.

Over the past four-plus years, including the 2013 National Championship season, Cardinal fans young and old have come to Kueber-owned clubs in the Louisville area for a chance to meet their favorite players.

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Some loyal Cards fans snap a photo with Damion Lee.

“Hosting and promoting events like this gives people who have never stepped foot into our clubs a reason to check us out,” said Kueber. “By our estimation, over the past four years, we’ve brought in thousands of folks who otherwise would not have been exposed to Planet Fitness. Bringing in Trey and Damion, captured the attention of 400 non-members – that’s a win for us as we continue to grow our Middletown club.”

To take advantage of the extra traffic, the club promoted a special in-club $1 down enrollment offer to those visiting. Additional staff was also on-hand to provide tours of the club and answer questions.

Along with the brand alignment between Planet Fitness and UofL, the club received marketing and promotional value through a media buy with the local ESPN radio affiliate. The timing of the event also allowed two of four network affiliate newscasts to do live shots from the club floor. The club also used boosted Facebook posts to target Cardinal fans in the surrounding areas and drive attendance.

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“L’s up” for Trey Lewis and this trio of happy Cardinal fans.

“The exposure we received in a basketball-crazy community far outweighed the investment,” said Ken Horn, PF Louisville marketing manager. “There were lots of smiles as fans got a chance to have a photo taken and get an autograph from Trey and Damion. Plenty of folks left here with a positive first impression of the club and Planet Fitness.”

Kueber-owned clubs have marketing agreements in place with other college sports programs, particularly in markets where they face stiff competition or are opening an area’s first Planet Fitness.

“It’s important to partner with local entities that have tremendous positive equity,” said Kueber. “Many of our markets are focused on their local sports teams. We try to take advantage of those good feelings and make sure our club can benefit.”

in Uncategorized  by 24 Aug 2016